Green Gifts are Good Business Too

Having lived through the Dot-com boom in San Francisco, I went to many over-the-top networking events, at which I received too many (generally plastic) chotchkies. So I was pleased to see that when ThinkEquity Partners wanted to send partygoers off with a logoed-reminder at a reception during their ThinkGreen conference in San Francisco last week, they chose something useful and recyclable – wine.

ThinkEquity wine Organic vintner Jaeger brought a barrel of wine to the party where guests could decant their own bottle of wine, cork it and put on the label.

I was also impressed with a more extravagant corporate gift designed by Cari Class, the founder and principal of a firm called Design Source. Cari’s client, Mugnaini, which sells wood-burning ovens, wanted to send an impressive thank you gift to clients, and Cari designed a reusable wood box to hold kitchen accessories. Of the packaging, Cari says, “It was a gift in and of itself. The wood came from a sustainable forest in Canada, even the hinges were made from reused metal. The company’s emblem was branded on the front of the box. It is a lovely piece.” And it’s green too!

Mugnani gift box






About the Author

A strategy and marketing consultant, Leah enjoys highlighting the efforts of, and providing information for, social entrepreneurs. In her consulting practice, she works with cause-related businesses and enlightened investors--to see people succeed at doing good for the planet and local communities while doing good for themselves. Leah has a B.S. in business from UC Berkeley and an MBA and Certificate of Public Management from Stanford University. More information at www.leahedwards.com
  • That’s what I’m talking about!

    Consumable, recyclable gifts instead of your usual plastic junk or knick-knacks!

    Kudos!

  • dena

    great post about going green with business gifts and giving some recyclable and well, groovy! for the second year in a row, i’ve used this great website – http://www.thegroovymind.com – for my sustainable business gifts. they have amazing organic Fair Trade gift boxes with groovy themes–like World Peace, Groovy Mondo Gourmet and DNA of Fair Trade. not only do my pain in the arse discriminating clients really enjoy the quality and style of these gifts but a number of them donate a percentage of the profits to peace orgs, the global fund and fair trade non profs. talk about groovy!

  • hi, i like what you wrote but may i ask you – what is your opinion on the saying that organic food can extend life ?.

  • I can’t answer that in the absolute. Nutritionists can better answer what foods are more healthy and are perhaps most likely to be life-extending. But I can say that consumers like choice and being able to choose food that is grown sustainably is a good choice to have available.

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