Enter the GreenSmith

Paul Smith

Greetings out there in the webosphere from chilly Grass Valley, California, and thanks for reading Ecopreneurist. My name is Paul Smith, and I wanted to take time to introduce myself, and tell you where I see this site going, and what I’d like it to do for you.

A little about me: I’ve been deeply immersed in the realm of sustainable business since being a part of the 3rd cohort at Presidio’s MBA in Sustainable Management program in San Francisco. It was one of the first to have such a deeply green program, and arguably, is one of the best. Those who teach there are not there to be professors for a living. They are there to create more colleagues to enable the conversion of business as usual to business as a force for good in the world. They are people like Hunter Lovins, who, along with being a powerful force in her own right, has collaborated with people such as Paul Hawken and Amory Lovins, creating what she is most known for, the book Natural Capitalism.

During my time at Presidio, I learned both about the many emerging ways to be a sustainable business, and how it is now for the status quo mindset. This has helped me to steer clear of having an Us v. Them mentality, and the ability to “speak the language” of those that are not yet over the green goal line. Everybody has something of value to contribute, if you take time to listen long enough. For the most part, we share the same deeper concerns. They just may be framed in a different set of words, and what feels like different beliefs.

If you learn how to express what matters to you in a way that others of supposedly different orientations can hear, great progress can be made. It’s clear that the tide is shifting, when businesses such as Coca Cola and Wal-Mart have been making strides towards greening their massive operations. It’s not out of benevolence only, you can count on that. It is an indicator of both of where business is going, and the general public as well.

But even before being at Presidio, I’ve long had an interest in the power of collaboration. Rather then go it alone, as an individual, or a company, collaboration can enable greater innovation, engagement, and a more enjoyable experience doing whatever it is you’re doing, whether it’s business, or that elusive thing that we ecopreneurs sometimes short ourselves out on, life. I’ve long devoured Ode magazine from cover to cover, and am frequently inspired by the numerous examples of the solutions and opportunities people profiled in there create. I want to do that too.

So now here I am, half a year out of Presidio, having begun my sustainable consulting business, GreenSmith Consulting. Really, it’s an extension of my desire to enable businesses to create new possibilities for themselves, their customers, and how they all interact with the planet. Being a writer here at Ecopreneurist is in line with this as well.

What do I see happening with Ecopreneurist?

I’m interested in Ecopreneurist being a resource for you. Who are you? You are an ecopreneurist, or you’d like to be one. Or you may be someone interested in learning about the companies you love, or ones you’ve never heard of. I want this to be a place to write about innovative ideas, products/services, modes of management, etc that are coming up.

I’d like to create conversation about the dilemma of a burgeoning green economy, and it reinforcing the overconsumption that led to where we are now.

Being a resource and tools junkie myself, I want to share with you what I find, to make doing what you do easier, more fun, and greener in the process. I also want to help shine a light on ways for you to connect with one another, whether it’s for growing an idea you have, finding funding (or avoiding it if you can!) or simply having someone who knows what you’re doing, and can support you, and you them.

We want to hear from you, whether it’s ideas for articles you have, or your opinions related to what we write. We encourage you to make this resource yours, and engage with others here about what you see happening, now and in the future of this big game called business. Tell us what you’d like to see. This site is evolving as you read, and we invite you to tune in and take part in it. You can reach us at ideas {at} ecopreneurist {dot} com

About the Author

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums. For more on GreenSmith Consulting, see www.greensmithconsulting.com He also writes for Triple Pundit www.triplepundit.com