Sustainable Shopping in Portland, Part 2

Although Portland-based Sameunderneath is a sustainable clothing line, the Company has a broader social-enterprise mission beyond a concern for the environment. On the website, founder Ryan Christensen says, “Sameunderneath’s mission is to change the way people look at each other.”

sameunderneath-sustainable-clothingsm.jpgOver eight years ago, he started the Company by selling t-shirts, and now sells a sophisticated clothing line in Sameunderneath’s own stores as well as many other retail outlets. You can see from several years’ of press coverage, that Sameunderneath has been getting its “be kind to one another” message out pretty well.

But I was visiting one of Sameunderneath’s Portland stores to check out the style and quality of the clothing made from bamboo and cashmere. I love these fabrics–so soft!

Sameunderneath’s styles are fairly simple but different enough to be interesting.

Unlike Nau, which I noted has an innovative distribution strategy, Sameunderneath’s retail outlets and distribution appear to be relatively standard, although the Company has a history of using local manufacturers. And both Portland Sameunderneath stores are in highly walkable shopping areas, which may or may not be more green than being in a mall, but I certainly feel more green when I see more pedestrians than cars.

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4 Comments

  1. Just thought I would mention Greenloop! The shop is located in the charming Sellwood neighborhood in Portland, at 8005 SE 13th Ave., right next to the Grand Central Bakery. Store hours are Tues-Sat 11-6.

    Hope to see you!
    Aysia

  2. Thanks for the love. I was surfing Sameunderneath blogs and came across yours. I am the store manager at our Mississippi location, among many other jobs around our company and it feels good to see people appreciating the hard work we have all put in. Come check out our new Spring line in stores soon, including Greenloop which Aysia mentioned above.

    Bless,
    Grant @ Sameunderneath

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