Green Dreams: Resources for Green Business Planning

Sustainable Business

Welcome back to Green Dreams! This is my second post in a series following my journey starting a green graphic design firm. Go back to post #1 to get the full scoop. Before you start a business of any kind, there is a lot of planning and research to be done. If you do your [...]

Bio Based Lubricants: Not Just for Sex Any More

WISE logo

A few years back, while I was still a student at Presidio School of Management, this vivacious, crazy eyed scientist came and told us about the biolubricants that his company WISE Solutions had been working on. My mind of course went to, shall we say, personal lubricants, and I began to tune out. But it [...]

Eco Book Review: The Power of Unreasonable People

Business books by and about eco-entrepreneurs are all the rage these days. Biographies of newly famous entrepreneurs vie with “How to” books on greening your business to get your attention. The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan, takes a slightly different tack [...]

The Esalen Institute: Illuminating the Nexus of Sustainability Consciousness

Effortlessly perched along the spectacular coastline of Big Sur, California, along the winding Highway 1, rests the Esalen Institute. While waves crash upon the rocky cliffs, up to 250 people per day participate in enriching workshops or research activities, often followed by a soak in the hot mineral baths tucked in a cliffside crevice. Since [...]

Green Dreams: Starting a Green Graphic Design Business

Starting a business takes a lot of time, effort, and planning. An entrepreneur has to wear many hats, juggle several tasks at a time, and be incredibly organized. So why would any business owner want to add protecting the environment and saving the planet to their already endless to-do lists? It’s all about the dream. [...]