http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Mon, 21 May 2012 01:57:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/comment-page-1/#comment-166229 Tricia Mon, 24 Oct 2011 13:40:34 +0000 http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/#comment-166229 This is why I tend to avoid "natural" or "eco-friendly" products that are put out by regular companies and prefer companies whose mission statement focus on sustainability and transparency. This is why I tend to avoid “natural” or “eco-friendly” products that are put out by regular companies and prefer companies whose mission statement focus on sustainability and transparency.

]]> http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/comment-page-1/#comment-4178 Greenwashing is Lack of Self-Esteem : Sustainablog Tue, 15 Jul 2008 19:18:27 +0000 http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/#comment-4178 [...] OK ready? now that we’ve all got our hands up in the air, we can all do the wave. You might laugh, but we really should—to clear away all the smoke and circumstance pumped into our media airwaves by a seductive green mist that’s settling heavier and thicker on web sites, print advertisements, TV commercials, product packaging, press releases, and yes especially blogs (not this one though). We’ve all heard the term: greenwashing. [...] [...] OK ready? now that we’ve all got our hands up in the air, we can all do the wave. You might laugh, but we really should—to clear away all the smoke and circumstance pumped into our media airwaves by a seductive green mist that’s settling heavier and thicker on web sites, print advertisements, TV commercials, product packaging, press releases, and yes especially blogs (not this one though). We’ve all heard the term: greenwashing. [...]

]]> http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/comment-page-1/#comment-3336 Goodyear’s Eco-Tyre Claims All Hot Air : EcoWorldly Wed, 09 Jul 2008 09:38:55 +0000 http://ecopreneurist.com/2008/02/07/good-eco-entrepreneurs-don%e2%80%99t-greenwash/#comment-3336 [...] Indeed the public’s new found enthusiasm for environmental causes and its eagerness to express this through purchasing decisions is proving the perfect breeding ground for cynical and short-sighted businesses. [...] [...] Indeed the public’s new found enthusiasm for environmental causes and its eagerness to express this through purchasing decisions is proving the perfect breeding ground for cynical and short-sighted businesses. [...]

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