Comments on: Attack The Ingredient Not The Brand – Is Burt’s Bees’ New Campaign On The Right Track? http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Wed, 08 Feb 2012 18:59:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Natalie http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-124964 Natalie Mon, 07 Feb 2011 23:01:02 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-124964 It is very interesting to look back and analyze why Burt's Bees started this ad campaign. They were indeed bought out by a consumer giant that wanted to prove that although the origional company was sold, it would still remain as natural as ever. It seemed to be pretty effective if you ask me since Burt's Bees is now sold in retailers across America. It is very interesting to look back and analyze why Burt’s Bees started this ad campaign. They were indeed bought out by a consumer giant that wanted to prove that although the origional company was sold, it would still remain as natural as ever. It seemed to be pretty effective if you ask me since Burt’s Bees is now sold in retailers across America.

]]> By: Al http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-110134 Al Sat, 11 Dec 2010 03:01:57 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-110134 How could I ever be loyal to a company that sold out. Clorox is the opposite of earth friendly. No to mention all the animals they torture. Bye Burt's Bees sold out and I hope they don't sell anything else. How could I ever be loyal to a company that sold out. Clorox is the opposite of earth friendly. No to mention all the animals they torture. Bye Burt’s Bees sold out and I hope they don’t sell anything else.

]]> By: Tari Floe http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-71466 Tari Floe Fri, 30 Apr 2010 15:14:49 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-71466 I am very impressed with your site. The quality of the design and content makes it a real winner! Thanks again for a great site and a great resource on the net…. I am very impressed with your site. The quality of the design and content makes it a real winner! Thanks again for a great site and a great resource on the net….

]]> By: Sim Sim http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-14610 Sim Sim Thu, 12 Feb 2009 05:24:40 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-14610 I kissed Tom's of Maine good bye when they sold out to Colgate and I will just as easily kiss Burt's Bees good bye. They want to sell out to parent companies that aren't cruelty free, fine with me, its another customer they've lost and another cruelty free company that's just gained a customer I kissed Tom’s of Maine good bye when they sold out to Colgate and I will just as easily kiss Burt’s Bees good bye. They want to sell out to parent companies that aren’t cruelty free, fine with me, its another customer they’ve lost and another cruelty free company that’s just gained a customer

]]> By: LA Times: Natural Nontoxic Ingredients Go Mainstream : Ecopreneurist http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-6831 LA Times: Natural Nontoxic Ingredients Go Mainstream : Ecopreneurist Mon, 15 Sep 2008 03:54:12 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-6831 [...] More on green products from Ecopreneurist: Attack the Ingredient Not the Brand: Is Burt’s Bees New Campaign on the Right Track? [...] [...] More on green products from Ecopreneurist: Attack the Ingredient Not the Brand: Is Burt’s Bees New Campaign on the Right Track? [...]

]]> By: some guy http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-562 some guy Tue, 19 Feb 2008 02:21:13 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-562 I'm with Kendra... rawr. I’m with Kendra… rawr.

]]> By: Michelle Bennett http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-487 Michelle Bennett Wed, 13 Feb 2008 23:12:42 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-487 I felt just as sick as Melissa when I heard the news. I don't use Burt's Bees very often, but I was proud of their popular and eco-friendly products. Way to go Burt! But if straight-up comparison is what it takes to educate consumers, I'm all for it. Most people don't want to take time to do the research themselves so seeing it on a product shelf is A-OK with me. I felt just as sick as Melissa when I heard the news. I don’t use Burt’s Bees very often, but I was proud of their popular and eco-friendly products. Way to go Burt!

But if straight-up comparison is what it takes to educate consumers, I’m all for it. Most people don’t want to take time to do the research themselves so seeing it on a product shelf is A-OK with me.

]]> By: THERMOS(R) ECO-LOGIC LIVING » Blog Archive » Education on What’s Natural and What’s “Natural” http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-464 THERMOS(R) ECO-LOGIC LIVING » Blog Archive » Education on What’s Natural and What’s “Natural” Wed, 13 Feb 2008 01:20:02 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-464 [...] towards a more eco-friendly/responsible society is going to take longer than we would like it to. That is why when I came across this article, it had an immediate impact on [...] [...] towards a more eco-friendly/responsible society is going to take longer than we would like it to. That is why when I came across this article, it had an immediate impact on [...]

]]> By: Sharon Troy http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-459 Sharon Troy Wed, 13 Feb 2008 00:20:23 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-459 Melissa, I know what you mean. I felt similarly when Tom's of Maine got bought by Colgate-Palmolive a few years ago. At least they're continuing to make safe, eco-friendly products, even if the parent company is... not. Melissa, I know what you mean. I felt similarly when Tom’s of Maine got bought by Colgate-Palmolive a few years ago. At least they’re continuing to make safe, eco-friendly products, even if the parent company is… not.

]]> By: Melissa Thibodeau http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/comment-page-1/#comment-445 Melissa Thibodeau Tue, 12 Feb 2008 20:40:05 +0000 http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-%e2%80%93-is-burt%e2%80%99s-bee%e2%80%99s-new-campaign-on-the-right-track/#comment-445 Grrr, I'm so torn about the whole thing... I sooo love Burt's Bees and have for so long but I just recently found out that last year the lovely, natural and niche business was sold to monster cleaning product company Clorox... I felt sick... Burt's Bees have never advertised like this before. Probably because they never had the big budgets to do so... but now they do... Is it just me, or does this campaign smack of hypocrisy? Makes me sad to even call them that... Grrr, I’m so torn about the whole thing… I sooo love Burt’s Bees and have for so long but I just recently found out that last year the lovely, natural and niche business was sold to monster cleaning product company Clorox… I felt sick…

Burt’s Bees have never advertised like this before. Probably because they never had the big budgets to do so… but now they do… Is it just me, or does this campaign smack of hypocrisy? Makes me sad to even call them that…

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