Comments on: What’s in a Name? http://ecopreneurist.com/2008/03/21/whats-in-a-name/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Tue, 22 May 2012 15:40:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: 10 Business Practices that Reduce Your Footprint | Ecopreneurist http://ecopreneurist.com/2008/03/21/whats-in-a-name/comment-page-1/#comment-165385 10 Business Practices that Reduce Your Footprint | Ecopreneurist Thu, 25 Aug 2011 16:22:52 +0000 http://ecopreneurist.com/2008/03/21/whats-in-a-name/#comment-165385 [...] some green business resources, get inspired, learn how to write a business plan, find out how to name your business, learn why sustainability should be a part of your planning from the beginning, and avoid commuting [...] [...] some green business resources, get inspired, learn how to write a business plan, find out how to name your business, learn why sustainability should be a part of your planning from the beginning, and avoid commuting [...]

]]> By: Green Websites ! « Domain Business http://ecopreneurist.com/2008/03/21/whats-in-a-name/comment-page-1/#comment-4324 Green Websites ! « Domain Business Fri, 18 Jul 2008 19:03:17 +0000 http://ecopreneurist.com/2008/03/21/whats-in-a-name/#comment-4324 [...] July 18, 2008 So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done your [...] [...] July 18, 2008 So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done your [...]

]]> By: Creating a Web Site for Your Green Business : Ecopreneurist http://ecopreneurist.com/2008/03/21/whats-in-a-name/comment-page-1/#comment-4322 Creating a Web Site for Your Green Business : Ecopreneurist Fri, 18 Jul 2008 18:04:34 +0000 http://ecopreneurist.com/2008/03/21/whats-in-a-name/#comment-4322 [...] up to date.So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done [...] [...] up to date.So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done [...]

]]> By: Megan Prusynski http://ecopreneurist.com/2008/03/21/whats-in-a-name/comment-page-1/#comment-965 Megan Prusynski Thu, 27 Mar 2008 18:06:42 +0000 http://ecopreneurist.com/2008/03/21/whats-in-a-name/#comment-965 Just thought I'd add another great article on naming your business, by Jeff Fisher: http://jefffisherlogomotives.blogspot.com/2007/10/literally-making-name-for-yourself.html Just thought I’d add another great article on naming your business, by Jeff Fisher: http://jefffisherlogomotives.blogspot.com/2007/10/literally-making-name-for-yourself.html

]]> By: Megan Prusynski http://ecopreneurist.com/2008/03/21/whats-in-a-name/comment-page-1/#comment-909 Megan Prusynski Mon, 24 Mar 2008 23:26:55 +0000 http://ecopreneurist.com/2008/03/21/whats-in-a-name/#comment-909 Thanks for the great suggestions, Leah! :) Thanks for the great suggestions, Leah! :)

]]> By: Leah Edwards http://ecopreneurist.com/2008/03/21/whats-in-a-name/comment-page-1/#comment-906 Leah Edwards Mon, 24 Mar 2008 14:49:44 +0000 http://ecopreneurist.com/2008/03/21/whats-in-a-name/#comment-906 It is a good idea to determine what does (or will if you haven't launched yet) differentiate your brand from others. For example, if you were going to launch a green dry cleaners, you need to ask what will you do differently than the competition. You might press everything by hand, so you would want something in the name that alludes to "utmost care" or "highest quality". Or you might have the friendliest staff in town, in which case you could put something in the name that is fun or light-hearted. Or you could offer longer hours than the competition, so you could use a word that implies "most convenience". If you are branding a service that you, the founder, will almost always be "the face" of, it it fine to use your personal name in the company name, because you are the brand. It is a good idea to determine what does (or will if you haven’t launched yet) differentiate your brand from others. For example, if you were going to launch a green dry cleaners, you need to ask what will you do differently than the competition. You might press everything by hand, so you would want something in the name that alludes to “utmost care” or “highest quality”. Or you might have the friendliest staff in town, in which case you could put something in the name that is fun or light-hearted. Or you could offer longer hours than the competition, so you could use a word that implies “most convenience”.

If you are branding a service that you, the founder, will almost always be “the face” of, it it fine to use your personal name in the company name, because you are the brand.

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