It’s Easier Than Ever To Sell Green Supply Chain Solutions
A recent study by The Aberdeen Group found that over half of all companies that had taken steps to implement a sustainable supply chain system did it because…
They wanted to be considered “thought leaders” in their industry.
The study, Building a Green Supply Chain: Social Responsibility for Fun and Profit, found that only 41% of companies had initiated green supply chain solutions in the last two years. Of those that had, the most cited reason (51%) was because they wanted to be considered thought leaders in their industry. .
This is good news for green entrepreneurs. While the obvious advantages of fuel efficiency and market differentiation are always strong selling points, the trend toward, well, “trendiness” can only help eco entrepreneurs.
- » See also: The BigFoot of Climate Change
- » Get Ecopreneurist by RSS or sign up by email.
The top 5 strategic actions to green the supply chain taken were:
Redesign aspects of the logistics/transportation system
Redesign procurement/sourcing strategy around green
Focus on emission/carbon footprint reduction strategies
Improve waste disposal management systems
Redesign aspects of package/product design
Related posts:
Wal-Mart’s “Company of the Future”: Some Final Thoughts
Sustainability: an Essential Part of Business Planning
Photo courtesy: Environmental Leader
