Comments on: Is Anybody Watching? The Green Gap Survey Reveals Consumers Want Regulation of Environmental Claims http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Tue, 22 May 2012 15:40:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Shaping Youth http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/comment-page-1/#comment-1346 Shaping Youth Mon, 28 Apr 2008 05:03:22 +0000 http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/#comment-1346 OOOh....Jacob and MC, pls. keep me posted on this, as it's a critical conundrum for us all... OOOh….Jacob and MC, pls. keep me posted on this, as it’s a critical conundrum for us all…

]]> By: MC Milker http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/comment-page-1/#comment-1329 MC Milker Sat, 26 Apr 2008 00:23:43 +0000 http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/#comment-1329 Jacob, I actually looked at your site and was planning on discussing it in another article. Anything you can share with me - please do! Jacob,

I actually looked at your site and was planning on discussing it in another article. Anything you can share with me – please do!

]]> By: Jacob Malthouse http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/comment-page-1/#comment-1328 Jacob Malthouse Sat, 26 Apr 2008 00:15:12 +0000 http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/#comment-1328 We're working on this over at ecolabelling.org. We're working on v2 of the site right now with the goal of making it easer for consumers to arm themselves with credible ecolabels. Suggestions welcome! We’re working on this over at ecolabelling.org. We’re working on v2 of the site right now with the goal of making it easer for consumers to arm themselves with credible ecolabels. Suggestions welcome!

]]> By: Shaping Youth http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/comment-page-1/#comment-1292 Shaping Youth Tue, 22 Apr 2008 05:00:55 +0000 http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/#comment-1292 Not sure I agree on the lack of 'certification'---because like junk food, the FDA has failed consumers immeasurably in the self-congratulatory mind-boggling bogusness. From what I'm gleaning from our own readership on Shaping Youth, parents are frustrated and exhausted...they WANT to do the right thing, but need accurate info, and don't have the time or inclination to tenaciously deconstruct every bit of minutiae to second-guess the motives of corporate America... Life's too busy for us as it is, and we just want the labeling standardized so we can make our choices based on a sound set of criteria that at least is universally consistent...THEN we can springboard our value systems from there... MC, I think this goes to the concept we discussed on critical thinking skills ... to apply analysis to 'greenwashing' etc.---Personally, this could put an end to those silly self-awarded claims and packaging snipes within product categories that befuddle consumers relentlessly, when they're really just 'lesser evils' of the company's own product line (like Pepsi's 'smart choices made easy' or Sensible Solutions, etc. etc. I'm all for the regulatory framing for accuracy, and I'm about as centrist and 'both sides' of the issue as they come...seems like the study is worthy of heeding to me. Not sure I agree on the lack of ‘certification’—because like junk food, the FDA has failed consumers immeasurably in the self-congratulatory mind-boggling bogusness.

From what I’m gleaning from our own readership on Shaping Youth, parents are frustrated and exhausted…they WANT to do the right thing, but need accurate info, and don’t have the time or inclination to tenaciously deconstruct every bit of minutiae to second-guess the motives of corporate America…

Life’s too busy for us as it is, and we just want the labeling standardized so we can make our choices based on a sound set of criteria that at least is universally consistent…THEN we can springboard our value systems from there…

MC, I think this goes to the concept we discussed on critical thinking skills … to apply analysis to ‘greenwashing’ etc.—Personally, this could put an end to those silly self-awarded claims and packaging snipes within product categories that befuddle consumers relentlessly, when they’re really just ‘lesser evils’ of the company’s own product line (like Pepsi’s ‘smart choices made easy’ or Sensible Solutions, etc. etc.

I’m all for the regulatory framing for accuracy, and I’m about as centrist and ‘both sides’ of the issue as they come…seems like the study is worthy of heeding to me.

]]> By: Uncle B http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/comment-page-1/#comment-1282 Uncle B Mon, 21 Apr 2008 17:14:15 +0000 http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/#comment-1282 Marketing is marketing. The responsibility to use standards concerning how green, green is lies with the guys making the dollars using the term. To keep lying creeps out, get a figure headed trademark name, like the 'Queen of England' or 'Yale University' to approve the terms used of a given product for a fee - Donate the fee to poor students that need help and its in the bag. No donation, no proof of greeness, no 'certification'. Marketing is marketing. The responsibility to use standards concerning how green, green is lies with the guys making the dollars using the term. To keep lying creeps out, get a figure headed trademark name, like the ‘Queen of England’ or ‘Yale University’ to approve the terms used of a given product for a fee – Donate the fee to poor students that need help and its in the bag. No donation, no proof of greeness, no ‘certification’.

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