Marketing goldenegg

Published on April 27th, 2008 | by Julie Sammons

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Free Range Studios Offers Free Marketing for Worthy Causes

The sought-after studio behind famed viral videos “The Meatrix,” “Grocery Store Wars,” and “The Story of Stuff” wants to craft your next marketing campaign — for free. Known for their humorous approach to sustainable social media, the talented team at Free Range Studios invites you to compete for some top-shelf promotional assistance.

“Through Free Range’s 2008 Gratitude Grant program, we are offering up to $15,000 worth of design and/or strategic communications services from our menu of core offerings: strategy consulting, identity design, web design, print design, and online movies.

So what do you want to “ink” this year? A new campaign strategy? A website? A fresh logo? A never-before-seen Internet tool? As long as you have a concrete goal and a concrete goal to make a positive difference for our planet and its people, we encourage you to apply.”

Eager to join the ranks of previous grantees such as the Global Footprint Calculator or ChangingthePresent.org? Act fast and submit your organization’s eight-question application form by 5:00pm on Thursday, May 1st.

A small business success story of its own, Free Range is committed to helping fellow social change agents succeed. Even non-contestants come out ahead by downloading Free Range’s fantastic PDF guides to effective communication strategies. From how-to tips to best practices and case studies, these online resources are well-designed, straightforward, and easy to digest. Topics include:

  • Viral Web Activism 101
  • Getting Your Message Beyond the Choir
  • Connecting with Bloggers
  • Simple Tips for Overhauling Your Website

I had the pleasure of hearing the studio’s co-founders speak at the Seeds of Change design conference in March, and I can assure you that these guys are the real deal. Their energy and passion for cause-related marketing is contagious. This year’s grantees are in for a treat!



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About the Author

Julie is a Sustainable Management MBA student at the Presidio School of Management in San Francisco. As a design and communications consultant, she works through the lenses of design, media and the natural sciences to serve up business strategy within the sustainability, technology, and nonprofit sectors. In an effort to understand how everything works, Julie has traveled widely across five continents and held jobs ranging from graphic designer to infectious disease researcher. Her interests include social trends, geospatial applications, emerging technology, and how things are made.



  • http://ECOKIDS William B

    Dear Julie,
    Your opinion would be greatly appreciated on this idea.

    If the millions of ECO KIDS around the world could somehow be brought together as a world organization, the positive environmental results could be real and awesome. ECO KIDS, same in name, different in ways, but all trying to help make their world a safer, cleaner and healthier place. Given their numbers the world’s ECO KIDS working together would be well worth thinking about. World ECO KIDS support and participate in the Earth Day celebrations along with millions of other people in over 170 countries; that should say something about possibilities (in any language). There can be no greater need or deed than saving the earth.

    Welcome

    Schools, Groups, Clubs,Organizations
    , Come Join Us

    Kids Become a WORLD MEMBER of ECO KIDS.com
    ECOKIDS.com World Headquarters, SOURCE STORE, complete membership material , supplies, products for all levels.

    Just a thought

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    hi Thank you for a great post. Noted and will return very soon. Cheers

  • http://www.theworldgoesbuzzirk.com/article7900.html Marg

    There are lots of effective techniques to promote your organisation in recent times. I think tradtional ways such as advertising merchandise work very well but businesses have reduced their budgets for this type of marketing due to the current economic climate. I would say the internet is one of the best methods though and can be used with near enough no budget.

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    Hey, great writing.

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