Green & Sustainable Business Ventures: For Entrepreneurs & Investors
The rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight. The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to [...]
A trendy friend of mine gave me one of her new business cards yesterday and I was immediately blown away. These tiny (1” x 2 -1/2”) alternatives to large bulky cards are chic, obviously eco friendly and so right for today’s entrepreneur. If you, like me find yourself the proprietor of a business…or more frequently [...]
How do you sell $2 CFL lightbulbs in Nicaragua, a country where the average monthly income is $60-$100? If you’re Llamadas Heladas, you do it by directly demonstrating the savings, and appealing to their desire for reliable power. Let me back up. Nicaragua, especially in the rural areas, is a place that largely depends on [...]
This is the final post related to Strategies of Abundance for green business ecopreneurs. The first two addressed how banks have a stranglehold on our lives (Part 1). Part 2 addresses the KISS principle (keep it small stupid), relocalization movement, and thriving on natural capital. Following are a few more strategies we’ve employed, like many [...]
Ecoprenuerist exist in small companies and large as they spearhead efforts to make the world a greener place. The Environmental Defense Fund in their first Innovations Review, subtitled, “Making green the new business as usual” makes just that point. Environmental sustainability is no longer the purview of boutique eco-brands. And it is no longer just [...]
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