Green & Sustainable Business Ventures: For Entrepreneurs & Investors
Green entrepreneurs, like any business man or woman, are constantly seeking the best way to attract new customers. In the eco friendly arena, these customers come in a variety of rapidly changing consumer profiles. As I wrote about in my post, How to Reach Green Consumers – Using Psychographics To Define Your Target Market, green [...]
Just when you thought that inflation would drive consumers away from more expensive green products, the silver lining appears. The Wall Street Journal, in an in depth article, Green Products Gain From New Price Equation on the subject, reports that green products and those with greener packaging may turn out to be the big winner [...]
These days there is an increasing amount of people who care about the health of the planet, their community, their family, themselves. Where they come from is also increasing in breadth, now including people far beyond the usual suspects, even from 5 years ago. You don’t have to be a Greenpeace activist chaining yourself to [...]
Looking to light a ‘green’ fire under your employees, partners, or potential funders? Need a little eco-inspiration of your own? If a single picture is worth a thousand words, a compelling or amusing video presentation may be worth a turnaround in your small business culture, increased buy-in from partners, or the flow of funds from [...]
It’s not just any number: 350. Returning to 350 parts per million of carbon dioxide in our Earth’s atmosphere is the level that most of the world’s scientific community agrees as the safe upper limit for carbon dioxide in our atmosphere. When industrial revolution began, it was 275 parts per million. Today, we’re far above [...]
 |
 |
 |
