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Published on June 6th, 2008 | by Maryanne Conlin

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Don’t Bank On Green Banking – 75% of Customers Still Get Paper Statements

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piggy-bank.jpgA recent report from Javelin Strategy & Research found out that customers really like the idea of green banking. Forty-three percent of consumers said they are more likely to do business with companies they perceive to be green. But….three out of four consumers STILL receive paper statements. Hmmmm.

While sales of organic food, eco automobiles and natural beauty products are skyrocketing, for most folks, banking is business as usual. Yes, over 1/3rd of banking customers use online banking, it’s seems it’s hard to let go of those paper statements, checks and receipts.

As you work to make your business more eco, banking may be one place to start. Save time, money and the planet with these easy steps.

1. Turn off paper statements. This is the easiest and most widely available way to make an immediate, substantial impact on your carbon footprint and lower your risk of identity fraud.

2. Switch to direct deposit. Cut off the paper trail that goes along with depositing paychecks. Bonus: In most cases, your money is deposited into your account earlier through direct deposit.

3. Start using online banking. Checking your accounts online is not only convenient, but you can also significantly reduce waste by managing and paying bills online. Bonus: Save money on postage and reduce the possibility of identity fraud.

4. Skip the receipt and deposit envelope. Don’t take a receipt and instead, check your accounts online later or make a note of it immediately in your checkbook. Recently, many banks have installed ATMs that don’t require envelopes for deposits.

5. Try mobile banking. By signing up for mobile banking, you’re likely to cut down on trips to the ATM or local branch, which reduces pollution and saves you money on gas.

Related Posts:

How to Finance a Green Business

Stocking the Green Office: Sustainable Supplies

How to Reach Green Consumers – Using Psychographics To Define Your Target Market

How To Green Your Law Firm

Photo Credit: wwarby at Flick’r Under Creative Commons License



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About the Author

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin



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