Ask Mark: The Genius and the Nut
This is not what you think.
You are the entrepreneurial genius. Yes, everyone thinks you’re a nut, but I’m talking about a different nut.
In entrepreneur-speak, your “nut” is what it costs to pay all your life expenses each month, including the cost of launching your start-up business.
Ask yourself, do you have a regular inflow that matches your monthly outflow without needing to raise investment capital?
Some charismatic people can raise capital to cover their nut. I’ve done that. There’s a lot of risk in that, I discovered. If your sales projections don’t pan out, you’ll run out of monthly cashflow for your basic life expenses. This is stressful, and can block you from realizing your big-picture goals.
A wise entrepreneur once advised me that a good business should generate positive cash flow from the very first day. If you heed this advice in designing your business strategy, you’ll cover your “nut”, and go on to build your genius business with the minimum amount of friction.
Mark
I am trying to raise five million dollars for a sustainable greenhouse organic tomato growing, processing and marketing company. We are not having much success do you have any ideas. We have sent out 100 business plans and are not getting to first base.
This is a very good project do you have any ideas Thanks
Douglas A. Steinhauer