Eco-entrepreneurs Human representation of 350

Published on June 25th, 2008 | by John Ivanko

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Stabilizing Earth’s Atmosphere a Priority for Ecopreneurs: Share 350.org Animation Video with all Stakeholders

Human representation of 350It’s not just any number: 350.

Returning to 350 parts per million of carbon dioxide in our Earth’s atmosphere is the level that most of the world’s scientific community agrees as the safe upper limit for carbon dioxide in our atmosphere. When industrial revolution began, it was 275 parts per million. Today, we’re far above that at 385 parts per million and continuing to rise at an accelerating pace, often contributing to the extreme weather, shrinking glaciers and numerous other effects of climate change familiar to more and more of us.

View this stunning 350.org video animation on YouTube, created by the innovative Free Range Studios, designed to reach out to the world to foster the coming together of global community to address this challenge — and hold our political leaders accountable to provide the policies that encourage the changes we must all make as citizens and green business owners.

For most ecopreneurs, addressing climate change is at the core of our triple bottom line approach to operating our green business, putting into practice ways to mitigate climate change, be it in how we use or over-produce energy from renewable energy sources like the wind and sun, serve up organic or pasture-raised cuisine from a sustainable food system, focus on a more bio-regional or local economy, and cultivate relationships with their conserving customers. Many paddle a kayak with a community of like-minded ecopreneurs, rather than try staying afloat on the Titanic dependent on increasingly expensive fossil fuels while trying to dodge melting glaciers.

350.org, an organization spearheaded by Bill McKibben, seeks to weave together all communities around the world seeking to help our return to safety and atmospheric stability, to 350. “This is a problem that comes with a time limit,” says McKibben. “If we do not solve it soon, then we’re not going to solve it.” In eighteen months, world leaders will be meeting in Copenhagen, Denmark, to discuss solutions to climate change, but their solutions are tepid at best according to McKibben. So he and several others have taken it their charge to help everyone on Earth — with the help of everyone on Earth — to understand the importance of climate change and returning to 350 parts per million of carbon dioxide, forcing the kind of comprehensive change necessary at all levels of society and with governmental policies that foster such rapid change. Wouldn’t it be great if governmental policies actually rewarded, in more significant ways, the adoption of renewable energy systems or conservation steps in our green enterprises, rather than helping bail out an investment bank or provide financial incentives to own SUVs?

As we write about in ECOpreneuring and Rural Renaissance, we examine our ecoprenuerial enterprise from the perspective of how our business is a catalyst for solving climate change in various ways, like over-producing electricity from the wind and sun. Our B&B serves as a waystation for citizens searching for ways to reclaim self-reliance, self-sufficiency and community interdependence. Others we’ve met at a Green Festival, the MREA’s Renewable Energy and Sustainable Living Fair, or a farmer’s market are finding creative ways to solve our problems today with renewable energy, energy conservation, and sustainable food systems, all while thriving in a local economy.

So, how are you helping get to 350? First step, let’s get everyone on the same page and get the arrows of change pointing the same direction. See www.350.org to learn, take action and spread the word to change the world for the better. This could very well be the largest branding campaign ever with the intent of restoring our planet, rather than destroying it with the products or services we use and throw away.

Share the change. Create the change. Be the change.

Related Posts about 350:
Creativity 350: Crafting a Green World

Photo provided with permission: 350.org



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About the Author

John Ivanko, with his wife Lisa Kivirist, is the co-author of ECOpreneuring, Rural Renaissance and Edible Earth, innkeeper of the award-winning Inn Serendipity Bed & Breakfast, national speaker, freelance writer, and copartner in a marketing consulting company. Ivanko is also an award-winning photographer and author or co-author of numerous books, including the award-winning children's photobooks, To Be a Kid, To Be an Artist, Be My Neighbor and Animal Friends, which help support the Global Fund for Children Books. He's contributed to Natural Home, E/The Environmental Magazine, Mother Earth News, Hobby Farms and Wisconsin Trails, among many others. Former advertising agency fast-trackers, the husband and wife duo are nationally recognized for their contemporary approach to ecopreneurship, homesteading, conservation and more sustainable living. Based in Browntown, Wisconsin, they share their farm and Inn Serendipity Bed & Breakfast with their son, a 10kW Bergey wind turbine, and millions of ladybugs.



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