Green & Sustainable Business Ventures: For Entrepreneurs & Investors
In a tough economy consumers look for ways to save money and this year is no exception. Coupon use has increased across all income levels and across product categories. Analysis by Scarborough Research found that the biggest users of grocery coupons counter-intuitively, tend to be higher income households and those users tend to spend more. [...]
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. What do you get when you combine recycled newspapers, #2 graphite and the breezy scent of bubble gum. Well of course that would [...]
In past posts, we’ve covered how to write a business plan and even how to pitch a professional investor such as a venture capitalist. However, there is a missing step between those two activities, which an Ecopreneurist reader wrote in to ask about, and that is: How do you even get an investor to return [...]
Everyone is wondering what to do about social media. How does it fit into a marketing plan? How does it fit into a business plan? Should we engage? How much? What is this thing called social media? An article Where Does Social Media Sit in a Firm? Probably Many Places in Marketing &Strategy Innovation Blog, [...]
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