Less is More: A Truly Green Good is Packaged Green
We all know that good things come in small packages, but small packages are good in their own right. Less filler, fewer layers of packaging for each product, smaller packages to increase the amount of any product can be shipped on one truck or ship are conservation best-practices.
But we consumers are used to slick packaging and cool bags, boxes and wrappers. Designers are now challenged to come up with high-concept packaging that doesn’t waste resources.
It’s like Project Runway for everyday products. And here are some of the pioneering entrants in the less-weight, recyclable, biodegradable packaging challenge.
Three Thieves sells their Bandit wine in TetraPaks.
It’s different. It’s recyclable. Although a TetraPak not so unique, given that soymilk is packaged similarly, Three Thieves is definitely going against the grain in the wine industry.
Another wine company so believes in the power of its packaging that it devotes a significant part of its website to its TetraPak packaging, diving into the various layers in the package to describe how it is made and why they like it.
Check out French Rabbit’s packaging.
And then there is the opposite approach—don’t even try to dazzle us with the packaging.
Nau, which is definitely on the higher end of high-concept design for eco-friendly clothing, ships their fancy duds in the most basic of bags. No boxes, no fake popcorn, no shredded cardboard. And no frills. I like it.
Thanks for these examples. However, Tetrapak packaging is at this time very difficult to recycle, as it’s made with 5 distinct layers of material, melded together. There are some methods being developed to remedy this, but I think it would be preferable to have packaging that can be recycled at any run of the mill facilities, so it actually happens.
Have heard from it before, but is indeed a very good comment. Thanks.
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In remembrance of the hippie and his fondest dreams - Bread is best in paper bags, and paper is best produced on otherwise semi- and non- arable land using Hemp fiber, (not the dope type, Don’t be silly!). We can save the forests and produce at least one crop a year, up to four in some places, and it also can yield bio-diesel, and food in form of edible seeds! Canada allows some hemp to be legally grow, and they are metric too! Maybe we should try hemp first, then go metric like the rest of the world! Right now, we pay bonus extras to import hemp, (which grows wild in our country), from China. Not too bright! Wake Up America, Last Call!