4 Eco Ways to Get Green With Coupons
In a tough economy consumers look for ways to save money and this year is no exception. Coupon use has increased across all income levels and across product categories. Analysis by Scarborough Research found that the biggest users of grocery coupons counter-intuitively, tend to be higher income households and those users tend to spend more.
The analysis also showed that Grocery Coupon Clipping Households spend $114 on groceries weekly, versus the national average of $110, and are more likely than the average household to purchase a variety of grocery products across categories, from pantry staples to health items such as yogurt and energy/nutrition bars.
The biggest news coming out of the study though is the 83% increase in coupons obtained via the internet. Eleven percent of households now obtain coupons this way.
This, of course is a much greener way to deliver coupons. So, of course, I started thinking. What are some other ways to green your coupon effort?
If you are a green business or even if you are just trying to green your marketing programs, this list will be of interest to you!
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1. Post Your Coupons on the net – This is probably the first idea that comes to mind. Using the web rather than any other delivery method requiring paper obviously is the greener choice. Of course your customers will still have to print them out which leads to the next idea.
2. Use coupon codes rather than printed coupons, whenever possible. More and more retailers are set up redeem coupon codes rather than printed coupons.
3. Investigate mobile coupon delivery to your customers cell phones offered by services like Cell fire. Close to 1/3rd of cell phone users are interested in receiving coupons on their phone.
4. If you’re doing an in-store or event delivery program, print your coupons on recycled paper. It’s the least you can do!
Those are my ideas. What are yours?
Photo Credit: Ninjapoodle at Flickr Under Creative Commons License
Related Posts About Coupons
It’s great to post your coupons on the net. Even better is participating in a site with a large audience where your coupons will get seen! Check out SustainLane’s Green Saver Coupons: http://www.sustainlane.com/green-saver-discount-coupons/
Check out the Green Zebra. Its a books full of coupons to businesses promoting sustainability. The book is printed on 100% recycled post consumer waste paper and soy based inks. They’re also going mobile this year, so you’ll be able to use your mobile phone as the coupon!
EcoCoupons allows you to send coupons to your phone so there is no paper waste. Check it out at ecocoupons.org - I’ve saved a ton and it only takes a second unlike clipping coupons which is a hassle!