Bag Monster Attacks – How One Green Entrepreneur Is Using Video

Awhile back I wrote about Andy Keller and his company, Chico Bags. I ran across the bag monster videos recently and asked about them. In the words of Benn Davenport of Chico Bags…

Andy Keller had been using a huge ball of 500 plastic bags to show people at farmer’s market just how many plastic bags an average American uses in a year — and one day he decided to wear it. Thus was the spawning of the first Bag Monster (costume, that is).

The Bag Monster costumes were designed by Chico, CA fashionista, Michalyn Renwick. The plastic bags were sewn on by clients of the Work Training Center, an amazing non-profit that provides meaningful opportunities and employment to adults with disabilities. The plastic bags were collected in a plastic bag drive in which people brought their Bag Monsters (plastic bag stashes) to the Chico Peace and Justice Center in exchange for a free ChicoBag. Anybody with a Bag Monster is in need of a ChicoBag, so it was another example of how our company seeks out win-win situations. This campaign focuses on the environment, but society is an equally important component of sustainability and we do everything we can to support our local economy and work with non-profits.

We are organizing a video contest for film students at Chico State and and other schools this fall. We aren’t going for video quantity, we’re going for quality and creativity.