The New Paradigm For Green Marketing -Making Green Things Seem Normal
I’ve been spending a lot of my time these days checking out the wide variety of social networking tools available for growing green business. In particular tools for the B2B market have been springing up and taking hold across the web.
I found this interesting slide show about greenwashing and was struck by the slide above. This says it all in my mind. As green becomes the new “normal” ecopreneurs need to work to position their products beyond just being green.
Check it out.
The Six Sins Of Green Washing
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This is a good slide. I completely agree that ecopreneurs need to position their products beyond just being green. Those are the kinds of products with staying power and won’t be treated like it’s some fad or trend.