The “Off = On” Trend
Want to be on the cutting edge? According to Trendwatching.com its time to start leveraging the online into your offline promotions. The following five “Off-On” trends are hot:
- Online symbols turned objects: merging well-known digital visuals (from pixels to logos to black-and-white QR compositions) with physical objects such as outdoor fencing, to google-branded products only available to google toolbar subscribers (in Japan) to iconic “pixel” fabric to my personal favorite, the incredibly beautiful jewelry made from precious metals and ethernet plugs by Jana Brevick.
- Born online: customer-generated products. You know when mainstream brands like Converse and M&Ms jump on the bandwagon the trend is full blown. The trend keeps evolving with avatars now joining the mix.
- Digital lifestyle lubricants: a traditional product that incorporates functionalities and enablers to make it more compatible with the online world. You know, USB bracelets to web-based connections for plush toys, like webkinz.
- Mirroring online behavior: adapting new business practices and processes that are being done better online to offline. From beta-test techy chocolate to in-store customization, offline can learn, nay mirror, best practices from online.
- Speaking online: speak the language, use the lingo, show consumers that you get it. And also, a picture speaks a thousand words. Using online iconography and symbols, like Leica’s Pixel dog campaign
What can you do with all this great information? Trendwatching.com has five tips to help you apply a trend. So, anyone successfully leveraging online to their offline businesses? Catching any other interesting trends? Please share!
Photo by madnithy at sxc.hu.
