Comments on: Surprise, Surprise – Youth Not Leaders in The Green Movement

By: How Green Is Your Company? Consumers Want To Know! : Ecopreneurist

How Green Is Your Company? Consumers Want To Know! : Ecopreneurist — Fri, 12 Sep 2008 00:45:29 +0000

[...] Surprise, Surprise – Youth Not Leaders in The Green Movement [...]

By: mcmilker

mcmilker — Thu, 11 Sep 2008 11:22:14 +0000

Hi Ben,

Great questions. I actually had asked a few of these questions myself.

The data is from a total of 6,036 households that completed the survey online.

100,000 households were invited to participate resulting in a 6+% response rate, which is pretty good.

Online surveys skew younger, so I feel comfortable that the information is pretty accurate.

Good point about sixth graders though, I just wrote about that in another posts on Eco Kids

http://ecopreneurist.com/2008/09/07/targeting-green-kids-marketing-to-the-eco-generation/

By: Billy

Billy — Thu, 11 Sep 2008 08:22:56 +0000

HAHA! We’re not so wrinkled cuz we’ve been living the healthy lifestyle that goes hand in hand with being green for the past 30 years.

By: Ben

Ben — Thu, 11 Sep 2008 03:23:18 +0000

How are the surveys behind this conclusion conducted? Who’s the audience? How would the twenty-somethings be contacted to participate? How many of them are leading and teaching as they travel the world? And what of the sixth graders trying to influence their parents?

By: southstep's me2DAY

southstep's me2DAY — Wed, 10 Sep 2008 00:07:03 +0000

southstep.

Surprise, Surprise – Youth Not Leaders in The Green Movement : Ecopreneurist…