Making greening your restaurant easy, rewarding, and free.
There are many ways for restaurants to go green, and nearly as many for them to be certified as a green restaurant. Which way to go? What’s the most useful? Which is valid? Between the numerous regional and national options out there, it can be overwhelming.
What if there was a program that made it simple, was free, modeled after and qualifying you for LEED credits, rewarded you for progress made along the way, and had all the equipment and supplies necessary to qualify available to you through them? Such a program exists, the Certified Green Commercial Kitchen program, through the national restaurant supply company Food Service Warehouse.
Now you may say, is this just a ploy for you to buy their products? Hardly. There’s no requirement that you buy through them to get certified. Though their prices do seem good. And in fact, they have a contest running now, open to any commercial kitchen, where you could win an entire green kitchen, from the oven to the ice machine, with $1000 worth of bio based disposables in there for good measure. Entry details can be found here.
Now what of the program itself? It’s broken down into 5 areas, of which you must accrue a certain amount of points of the total available, similar to how LEED works, in order to qualify in that area. When you do, you get rewarded.
And they’re not paltry rewards, either.
For instance, if you meet the Energy Conservation portion requirements, you get a 1 year extended warranty on all equipment. Qualify for the Waste Reduction segment, and you get 10% off eco friendly disposables, permanently. Other segments of the program include Green Cleaning, Water Conservation, and most importantly, Green Education. For each of these categories, the rewards last 6 months individually, and if all are completed, permanently. In both cases, a great incentive to go green, beyond the financial, ecological, and customer/worker benefits of having a cleaner, greener restaurant.
One sentence tells me that this program is the real deal when they say, “In cases where the kitchen simply cannot reach the number of points required due to the equipment or supplies used, a custom program may be developed at no cost.” This says to me that this is a program meant to flex with the realities of each business, and goes beyond merely checking off a list of products bought. The more accessible a program is, the more restaurants will adopt it, and the more benefits will be accrued by us all, due to decreased energy consumption, toxic cleaners, raw resource consuming paper products, and a staff that is knowledgeable and brings these practices into other areas of their lives.
Looking at FSW as a business, it does a great job of laying out the benefits of this program in a way that will appeal to both your economic and altruistic sides. Other businesses, take note.
They know they’ve got the green committed already interested in going green, so they start with the money. $10,000, to be precise, the amount an average kitchen will save annually by going green, they claim. Then they go to the sore spot: keeping butts in the chairs, when they say, “According to a 2008 National Restaurant Association survey, almost 62% of diners say they would prefer to eat at an environmentally friendly restaurant.” They touch on both values and emotions when they say, “Commercial kitchens pollute the air, water and soil simply by operating. Go green to reduce your business’s impact on the environment and leave behind a legacy of conservation for future generations.”
So should you go with their Certified Green Commercial Kitchen Program? Take a look and see for yourself. Other programs include the Green Restaurant Association, which offers in person consulting and a consumer searchable database of certified restaurants. And check your local area for regional programs, many of which are quite comprehensive, and most importantly, recognized and seen as legitimate by customers. However, whatever you do, I’d say enter FSW’s Green Commercial Kitchen Giveaway. Looks like an awesome setup!
Readers: What are some restaurant greening resources you use? Which certification programs have you looked in to? Any particular products you’ve found particularly effective? Where do you get your green restaurant supplies?
Further reading on green restaurants:
How to Green a Restaurant, pt. 1: Ike’s Quarter – Ecopreneurist
Greening How You do Takeout: What Works – Ecopreneurist
Is Green Accreditation for You? – Ecopreneurist