LA Times: Natural Nontoxic Ingredients Go Mainstream

For those of you who don’t read the LA Times, here’s a green products article you’ll want to catch. Today they featured a detailed story about green chemistry–the companies developing green body care, house cleaning and home building materials and the challenges they face. And, oh ya, also about the multi-millions in revenues they are earning and consumers learn more and care more about what goes into the bodies of their families.

LA Times Article on Natural Products

Writer Marla Cone points out that the green products available today are not perfect, but the article is encouraging for the prospects for green businesses. And although she is focused on big companies that are going green, she also gives some good case study material on green companies that have gone big.

More on green products from Ecopreneurist:

Attack the Ingredient Not the Brand: Is Burt’s Bees New Campaign on the Right Track?

Organic Lotions Go Glam and Luxurious

4 Questions to Ask Before You Launch a Green Product

About the Author

A strategy and marketing consultant, Leah enjoys highlighting the efforts of, and providing information for, social entrepreneurs. In her consulting practice, she works with cause-related businesses and enlightened investors--to see people succeed at doing good for the planet and local communities while doing good for themselves. Leah has a B.S. in business from UC Berkeley and an MBA and Certificate of Public Management from Stanford University. More information at