For those of you who don’t read the LA Times, here’s a green products article you’ll want to catch. Today they featured a detailed story about green chemistry–the companies developing green body care, house cleaning and home building materials and the challenges they face. And, oh ya, also about the multi-millions in revenues they are earning and consumers learn more and care more about what goes into the bodies of their families.
Writer Marla Cone points out that the green products available today are not perfect, but the article is encouraging for the prospects for green businesses. And although she is focused on big companies that are going green, she also gives some good case study material on green companies that have gone big.
More on green products from Ecopreneurist:
Attack the Ingredient Not the Brand: Is Burt’s Bees New Campaign on the Right Track?
Organic Lotions Go Glam and Luxurious
4 Questions to Ask Before You Launch a Green Product
While its apparent many larger companies are “going green” for the purpose of making more green versus making the world more green, nonetheless its a welcome conversion as the ultimate benefactor is you, I, and our future generations. I can only hope that companies realize the true benefits of going green long after its no longer “hip” and “cool”.