Comments on: Is Marketing The Answer? http://ecopreneurist.com/2008/09/17/is-marketing-the-answer/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Tue, 22 May 2012 15:40:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dean Rodgers http://ecopreneurist.com/2008/09/17/is-marketing-the-answer/comment-page-1/#comment-6989 Dean Rodgers Fri, 19 Sep 2008 16:34:34 +0000 http://ecopreneurist.com/?p=663#comment-6989 Part of the problem seems to be that many marketing folks are tryig to jump on the "green" bandwagon and pretending they have green products or services that are anything but (is a bank really green because it provides online banking? Hell no.). I represent a company called StalkMarket that provides biodegradable and compostable disposable tableware and food packaging (biodegradable paper plates, etc.). We tout that company as one that helps to enable a green lifestyle becasue that is at the core of their business. When green is no longer as stylish as it is today, we will still be focusing on that same message because it is authentic. StalkMarket talks about the problems caused by greenwashing and using the green movement as a marketing ploy in a few of its most recent blog posts at http://blog.stalkmarketproducts.com. I touch on the marketing angle on my blog here http://blog.koifishcommunications.com/2008/09/17/greenwashing--time-to-find-a-new-fad.aspx. Part of the problem seems to be that many marketing folks are tryig to jump on the “green” bandwagon and pretending they have green products or services that are anything but (is a bank really green because it provides online banking? Hell no.).

I represent a company called StalkMarket that provides biodegradable and compostable disposable tableware and food packaging (biodegradable paper plates, etc.). We tout that company as one that helps to enable a green lifestyle becasue that is at the core of their business. When green is no longer as stylish as it is today, we will still be focusing on that same message because it is authentic.

StalkMarket talks about the problems caused by greenwashing and using the green movement as a marketing ploy in a few of its most recent blog posts at http://blog.stalkmarketproducts.com. I touch on the marketing angle on my blog here http://blog.koifishcommunications.com/2008/09/17/greenwashing–time-to-find-a-new-fad.aspx.

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