Comments on: Relevance: Green Businesses, Just Be Real (Book Review) http://ecopreneurist.com/2008/09/19/relevance-green-businesses-just-be-real/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Wed, 08 Feb 2012 18:59:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How Design Can Make Your Green Business Matter Even More : Ecopreneurist http://ecopreneurist.com/2008/09/19/relevance-green-businesses-just-be-real/comment-page-1/#comment-14958 How Design Can Make Your Green Business Matter Even More : Ecopreneurist Tue, 17 Feb 2009 17:59:12 +0000 http://ecopreneurist.com/?p=673#comment-14958 [...] also recommend a related book called “Relevance”, which I reviewed last year, and the two books have a lot in common. An important point in both books is that a business needs [...] [...] also recommend a related book called “Relevance”, which I reviewed last year, and the two books have a lot in common. An important point in both books is that a business needs [...]

]]> By: southstep's me2DAY http://ecopreneurist.com/2008/09/19/relevance-green-businesses-just-be-real/comment-page-1/#comment-7402 southstep's me2DAY Mon, 29 Sep 2008 03:29:43 +0000 http://ecopreneurist.com/?p=673#comment-7402 <strong>southstep의 생각...</strong> Relevance: Green Businesses, Just Be Real (Book Review) : Ecopreneurist... southstep의 생각…

Relevance: Green Businesses, Just Be Real (Book Review) : Ecopreneurist…

]]> By: Brewse http://ecopreneurist.com/2008/09/19/relevance-green-businesses-just-be-real/comment-page-1/#comment-7063 Brewse Sun, 21 Sep 2008 16:37:22 +0000 http://ecopreneurist.com/?p=673#comment-7063 One simple benchmark is the 100-mile sustainable radius; produced, manufactured and consumed. Company's can then argue their points from this fundamental. Brewse One simple benchmark is the 100-mile sustainable radius; produced, manufactured and consumed.

Company’s can then argue their points from this fundamental.

Brewse

]]> By: Leah Edwards http://ecopreneurist.com/2008/09/19/relevance-green-businesses-just-be-real/comment-page-1/#comment-7062 Leah Edwards Sun, 21 Sep 2008 15:45:33 +0000 http://ecopreneurist.com/?p=673#comment-7062 Yes, that is a problem. Truly sustainable companies need to differentiate themselves with "proof points", such as facts about ingredients, transparency about sourcing, information on their websites about energy savings and other in-house green initiatives, etc. That way consumers' response to green claims will be "prove it". -- Leah Yes, that is a problem. Truly sustainable companies need to differentiate themselves with “proof points”, such as facts about ingredients, transparency about sourcing, information on their websites about energy savings and other in-house green initiatives, etc. That way consumers’ response to green claims will be “prove it”. — Leah

]]> By: Dean http://ecopreneurist.com/2008/09/19/relevance-green-businesses-just-be-real/comment-page-1/#comment-7061 Dean Sun, 21 Sep 2008 14:47:39 +0000 http://ecopreneurist.com/?p=673#comment-7061 I agree that companies that are guilty of greenwashing will fail (at least as green companies). The trouble is that too much greenwashing can lead to green fatigue, which is not good for companies that are legitimately providing Earth-friendly solutions. My client, StalkMarket explores this topic on the company’s new blog at http://blog.stalkmarketproducts.com (see posts on greenwashing and green fatigue). I hit the topic from a PR perspective on my blog http://blog.koifishcommunications.com I agree that companies that are guilty of greenwashing will fail (at least as green companies). The trouble is that too much greenwashing can lead to green fatigue, which is not good for companies that are legitimately providing Earth-friendly solutions. My client, StalkMarket explores this topic on the company’s new blog at http://blog.stalkmarketproducts.com (see posts on greenwashing and green fatigue). I hit the topic from a PR perspective on my blog http://blog.koifishcommunications.com

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