Ecopreneurist

So let’s say you’re a green business owner. Or an environmental non-profit. Or a green blogger. No matter what you do, on a basic level, you want more people to know about what you do. Advertising can work. An online presence in social media/network outlets can work. But what if you want people to hear your voice - your real voice, on the radio?

Sure, you can contact radio stations and podcast creators and make a case for being invited on. But for the most part, it’s on their terms. But what if you could just go and make an appointment to be on a show, shape the content, and be interviewed by someone who gets it, is interested in what you’re up to, and will engage you in a conversation rather then just be a dry question asker?

You can.

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Green Talk Radio is a production of the people at Green Living Ideas, a site that covers a wide range of subjects, recent articles including “Simple Recordkeeping for Telecommuters” and “The Best Bedding for Baby”

Also on there is their frequent Green Talk Radio shows, of which I recently got a chance to be a guest on there for the Green Blogger series. Sean Daily, the show’s host, made me totally comfortable and we had a lot of fun talking, covering everything from my death defying journey to being a champion for all things green (no joke!) to how to fight green fatigue and Frito Lay’s amazing transformation of their factory.

And ok, I’ll admit it, it was an ego stroke to hear my blogger/consultant bio mentioned at the beginning and end of the show, plus before and after the commercial breaks. A useful touch for maximizing the marketing benefits of being on there.

Sean and the rest of the people at Green Living Ideas work hard to make sure the shows are high visibility, available on iTunes for download, at a high level in the listings. They use social media tools like Twitter and Stumble Upon to get it in front of interested eyes and ears.

So, what would you like to talk about? Your latest product? Your thinking about energy policy? The amazing things your non profit is doing to help your community? While you’re thinking about that, go here to learn more.

Readers: What other interesting, unique, high impact ways do you know about to build awareness of what you’re up to out there?

Further reading on Green Marketing:

Free Range Studios Offers Free Marketing for Worthy Causes : Ecopreneurist

Social Network and Online Marketing for the Ecopreneur : Ecopreneurist

Is Marketing the Answer? : Ecopreneurist

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