Comments on: How To Use Cause Marketing Without Causing Chaos http://ecopreneurist.com/2008/10/22/how-to-use-cause-marketing-to-increases-sales/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Tue, 22 May 2012 15:40:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: This week’s most helpful posts, 43/08 | SUSTAINABLE MARKETING BLOG http://ecopreneurist.com/2008/10/22/how-to-use-cause-marketing-to-increases-sales/comment-page-1/#comment-19822 This week’s most helpful posts, 43/08 | SUSTAINABLE MARKETING BLOG Tue, 07 Apr 2009 19:12:43 +0000 http://ecopreneurist.com/?p=794#comment-19822 [...] How to use cause marketing without causing chaos, Ecopreneurist [...] [...] How to use cause marketing without causing chaos, Ecopreneurist [...]

]]> By: My Natural Furniture » Blog Archive » The Standby Problem: How a Spanish Designed Device Could Solve It http://ecopreneurist.com/2008/10/22/how-to-use-cause-marketing-to-increases-sales/comment-page-1/#comment-12485 My Natural Furniture » Blog Archive » The Standby Problem: How a Spanish Designed Device Could Solve It Fri, 02 Jan 2009 02:26:05 +0000 http://ecopreneurist.com/?p=794#comment-12485 [...] of seven words, and a comma isn’t! Seriously, Good for You, Good for the Planet, hire a new marketing person, [...] [...] of seven words, and a comma isn’t! Seriously, Good for You, Good for the Planet, hire a new marketing person, [...]

]]> By: Casey Brennan http://ecopreneurist.com/2008/10/22/how-to-use-cause-marketing-to-increases-sales/comment-page-1/#comment-9597 Casey Brennan Sat, 25 Oct 2008 01:35:27 +0000 http://ecopreneurist.com/?p=794#comment-9597 Glad you all have found the information from our 2008 Cone/Duke University Behavioral Cause Study useful. We also found that despite the economic downturn, 78% of Americans think companies should contribute the same or more to causes and nonprofit organizations. You can download the full studies here: http://www.coneinc.com/research/index.php Glad you all have found the information from our 2008 Cone/Duke University Behavioral Cause Study useful.

We also found that despite the economic downturn, 78% of Americans think companies should contribute the same or more to causes and nonprofit organizations.

You can download the full studies here: http://www.coneinc.com/research/index.php

]]> By: John Simonetta http://ecopreneurist.com/2008/10/22/how-to-use-cause-marketing-to-increases-sales/comment-page-1/#comment-9552 John Simonetta Fri, 24 Oct 2008 00:28:32 +0000 http://ecopreneurist.com/?p=794#comment-9552 This is actually interesting timing for this subject. Because I think cause marketing can work, and because of the slow down in the US economy and the fact that marketing for non-profits normally takes a hit at times like this, we are now offering discounts of 20%-30% on our products to 501(c)3s, NGOs, charities, schools and other civic organization. See more details at http://proformagreen.com/discount.shtml. This is actually interesting timing for this subject.

Because I think cause marketing can work, and because of the slow down in the US economy and the fact that marketing for non-profits normally takes a hit at times like this, we are now offering discounts of 20%-30% on our products to 501(c)3s, NGOs, charities, schools and other civic organization.

See more details at http://proformagreen.com/discount.shtml.

]]> By: Peter Korchnak http://ecopreneurist.com/2008/10/22/how-to-use-cause-marketing-to-increases-sales/comment-page-1/#comment-9529 Peter Korchnak Thu, 23 Oct 2008 17:40:53 +0000 http://ecopreneurist.com/?p=794#comment-9529 Thanks for the post. Businesses in the market for cause marketing will always find plenty of nonprofits wanting to partner with them, anywhere, anytime. The key is to find an organization that thinks beyond its current budget or immediate revenue shortfall. Just like businesses that will follow this post's advice, nonprofit partners should also think of their cause-marketing partnership in strategic terms. Cause marketing is not a campaign, it's a strategic partnership that needs to be based on equality and aim for the long-haul. Thanks for the post.

Businesses in the market for cause marketing will always find plenty of nonprofits wanting to partner with them, anywhere, anytime. The key is to find an organization that thinks beyond its current budget or immediate revenue shortfall. Just like businesses that will follow this post’s advice, nonprofit partners should also think of their cause-marketing partnership in strategic terms.

Cause marketing is not a campaign, it’s a strategic partnership that needs to be based on equality and aim for the long-haul.

]]>