In Tough Times Cobranding May Be Best Bet For Non-Profits
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Well, I am certainly not a doomsayer. However it does look like the economy is going to slow down over the next few months if not longer.
Often it is marketing and giving that get hit first as companies focus on their core costs.
This especially hits those types of organization hardest that really need the support of their local communities and businesses, folks like the North Texas Food Bank, The Elephant Sanctuary in Hohenwald Tennessee or other civil and charitable institutions.
So Proforma Green is offering a challenge to other Ecopreneurists that read our column.
Starting now Proforma Green is offering a 20%-30% discount from End Quantity Pricing (EQP) on promotional items to 501(c)3, NGOs, charities, schools and other civic organizations, if they allow us to co-brand the products with our web address www.proformagreen.com in some small way. Not all items in our catalog are available with this discount, but most are, likely 85%.
All our main eco partners – Leeds, Rcc Koozie, Debco, Gemline – fall under this program and you can search for them by name in our catalog. And remember 20%-30% from EQP is 20%-30% off the lowest price shown in the catalog.
This is a great way for organizations to stretch their marketing budget further and of course it is a great way for Proforma Green to be associated with a lot of wonderful organizations. And Proforma Green is challenging other Ecopreneurists to do the same.
Figure out some way to help those organization that help others and let me know at email@example.com and maybe we can also write a column about your idea on this website.
Let’s help those that need it most.