Is There A Consumer Movement Waiting For You?
My family is coming for Thanksgiving this year and I’m going to try to make it a 100-mile meal. The 100-mile movement is a local eating “experiment” whereby you buy food that is locally raised and produced from within a 100-mile radius of where you live.
I need all sorts of ingredients to make my meal happen so I went directly to the 100-mile diet resources page to find out if there are any local oil suppliers (there aren’t), honey suppliers (there are) and was happy to stumble upon a local candle maker along the way.
The resources page of this movement’s site, like all good movement sites, lists dozens of other sites on which you as an entrepreneur could promote your products. It occurred to me that if you are in an eco-food or home products entrepreneur, that the 100-mile movement is something you could tap into.
And its not a small movement either. According to Alexa, a Web traffic tracking service, 500 sites link just to the 100-mile diet site. And in fact, its part of a larger movement of locavores. Now were talking about a movement that has hundreds of websites, blogs and articles devoted to it. So, the question is: is there a movement out there that you can join as a supplier?
- » See also: All-In-One Lowers Cost On Eco Max Recycled Pen™
- » Get Ecopreneurist by RSS or sign up by email.
The definition of a movement is:
a group of people with a common ideology who try together to achieve certain general goals.
If we go with that, there is bound to be consumer movement waiting for you. Might your products and services serve the telecommuting movement? There are a host of blogs and consultants in the telecommuting space that would love to spread the word about how your company can make their reader’s and client’s lives easier. What about eBay sellers? The Professional eBay Seller’s Alliance has dozens of partners (think shipping materials suppliers, software manufacturers, office supply retailers, etc.) ready to help get products from them to you.
So, think of a group of people with a common ideology who try together to achieve certain general goals (eating a certain way, selling a certain way, living a certain way). Then think about if they could use your products or services. There are groups for virtually everything you can think of: green contractors, green doctors, green lawyers and green Native American tribal leaders. If so, if you think hard enough there is likely a consumer movement out their waiting for you.
Photo: Jshad at sxc.hu
