How to Make Black Friday Green
I’m a firm believer in voting with your dollars. One of the most effective ways to effectuate change is to voice your opinion by the way you spend your hard-earned money. If you want to support renewable energies, sustainable fabrics, green building or fair trade products – then buy them. You, and all those that “vote” with you, will get attention simply because every business wants to provide what consumers want.
This weekend America will celebrate what has become the greatest logistically challenging holiday in its history – Black Friday. The one day retailers, online and offline, as well as economy and industry analysts, wake up and just watch the numbers,. The staffing, sourcing, shipping, & production cycles generated to meet the demands of this massive consumption holiday are tremendous. All are hoping to capture at least a small portion of consumers’ massive holiday wallet spend.
In the tone of the national election that a record-breaking number of us participated in, we have the opportunity to send a strong signal of support for eco & socially responsible products this Black Friday. For some, this means Friday will be a “Buy Nothing Day”, accompanied by local swap meet events. For others Black Friday will be more of a Green Friday.
My favorite “Buy Nothing Day” video.
If you’re an ecopreneur with a green product and feeling discouraged by the current economy – take heart. Though the economy is dragging, people are still finding ways to spend any discretionary income they can find. The Verizon Blackberry Storm is sold out…everywhere, and Twilight took in some $70.6 million this week, beating Quantum of Solace.
