Having a tough time trying to find that perfect gift for your ecopreneur? Below are just 4 oft-recommended books from a variety of topics that may interest the ever hard-to-buy-for ecopreneur. Best of luck on your holiday shopping and if you have any other books that you would recommend please let us know!
Against the Gods – A worldwide bestseller for the ecopreneur that would enjoy a very interesting, historical perspective on entrepreneurialism and the concept of risk. Google book describes it as a “narrative that reads like a novel, chronicles the remarkable intellectual adventure that liberated humanity from the oracles and soothsayers by means of the powerful tools of risk management that are available to us today. This is a richly-woven tale of Greek philosophers and Arab mathematicians, of merchants and scientists, gamblers and philosophers, world-renowned intellects and obscure but inspired amateurs who helped discover the modern methods of putting the future at the service of the present, replacing helplessness before the fates with choice and decision.”
Preview it at Google Books here
Triple Bottom Line – Andrew Savitz. If you have not already come across this book, now is the time. A must read for ecopreneurs, business managers, social responsibility managers, and consumers and investors. The Triple Bottom Line illustrates the connection between the financial, social, and environmental bottom lines of any operation and demonstrates that innovative and profitable solutions to the real problems companies face can come from sustainability. This book is becoming one of the essential pieces of literature guiding many of today’s top companies transition into a more sustainable business model.
Preview it at Google Books here.
WorldChanging – by Alex Steffen is an amazing book that is fun to read as well as informative. Google Book review – “Each chapter offers readers new answers to key questions, such as:
Why does buying locally produced food make sense?
What steps can I take to influence my workplace toward sustainability?
How do I volunteer, advocate, and give more effectively?”
The book covers a range of topics from “eco-building to responsible shopping, political action to humanitarian relief, Worldchanging puts the power to solve problems into the readers hands”.
Preview it at Google Books here.
Brand Simple – This one by Allen Adamson has been out for a couple of years, but is still a great resource and a good one to revisit every now and again. In an effort to simplify the often convoluted marketing programs in today’s ever changing media landscape, Adamson gives simple, yet robust models to understand and craft brand strategy. Drawing on “his years of experience working with some of the world’s top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right–and wrong.”
Preview it at Google Books here.
Thank you for this. Much is being written in this field. Very helpful to have some well referenced recommendations.
Shirley,
Thanks, the last couple of years have been great for amazing books so there is a lot to choose from!
some great reads here and a must for xmas I think.