Consumer Products

Published on December 9th, 2008 | by Dave Sattler

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Find a Brand for this Paper Water Bottle



Are you a consumer products company looking for a new product that redefines and reinvigorates its product category, and is eco-friendly? Today could be your lucky day. Brandimage, one of the largest international design agencies in the world, has just the product for you. Jim Warner, Managing Director of Industrial Design, and his team recently launched the 360 Paper Water Bottle, an innovative, eco-friendly solution that needs a brand home.

Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled-meaning 86% (or over 51 million) become garbage or litter. This fact drove Brandimage to develop the first totally recyclable paper container made from 100% renewable resources. According to Brandimage the new Paper water Bottle is “Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, and decreases energy consumed through the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.”

According to Brandimage the “360 Paper Water Bottle utilizes pressed sustainable material with encapsulated micro-thin PLA film barrier to challenge ‘the norm’ of the category around the world.”

The visionary product conceived by Jim Warner and his team writes that;

“Visionary deliverables can dramatically redefine a brand’s ultimate value to people, provide strong positioning against competitors, and support noticeable more positive impact on the environment.”

“Brandimage, one of the largest international design agencies in the world, is revamping the innovation process through responsible design. With a 360-degree perspective, we dig exceedingly deep to establish a new, fortified foundation for the brand that is in defense of its base principals of strategy, usage and differentiation.”

Brandimage undertook this “program without the benefit or support of a manufacturing and / or materials supplier partner and instead concentrated on the opportunity at hand from a consumer and brand standpoint. We would prefer to find the 360 Paper Water Bottle a branded home.”

So if you think you can find a brand home for this brandless Paper Water Bottle, Mr. Warners contact info is available here.



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About the Author

Dave Sattler is a web marketing consultant with experience developing marketing analysis and strategy for companies like PetSmart, Intel, and MarketRx. Dave helps consumer product companies identify retail, ecommerce, word-of-mouth and social media strategies to engage with consumers. In his “spare time” Dave launched an eco-friendly clothing brand in 2007, Sattler Clothing. Dave is a sought after presenter and has spoken at events from a “Strategies for Greening Your Business” conference to a University guest lecturer on the topic of “Internet Marketing Using Google Analytics”. Mr. Sattler holds an MBA from The Thunderbird School of Global Management and loves basketball.



  • Clark

    It’s neat to see the ‘green’ movement stretching to such innovative territory. I think it is particularly important for us, as consumers, to support ‘green’ business. For example, http://www.simplestop.net stops your postal junk mail and benefits the environment.

  • http://www.proformagreen.com John Simonetta

    Proforma is a distributor for these bottles, so if you want them with your company or organization name on them, let me know. Email info@proformagreen.com

  • http://www.proformagreen.com John Simonetta

    I was wrong. It looks like this is not the brand we carry. I am trying to locate what we do have in this area, but I was mistaken, we don’t have these.

    Which is too bad as they are very, very neat.

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