Published on December 9th, 2008 | by Dave Sattler4
Find a Brand for this Paper Water Bottle
Are you a consumer products company looking for a new product that redefines and reinvigorates its product category, and is eco-friendly? Today could be your lucky day. Brandimage, one of the largest international design agencies in the world, has just the product for you. Jim Warner, Managing Director of Industrial Design, and his team recently launched the 360 Paper Water Bottle, an innovative, eco-friendly solution that needs a brand home.
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled-meaning 86% (or over 51 million) become garbage or litter. This fact drove Brandimage to develop the first totally recyclable paper container made from 100% renewable resources. According to Brandimage the new Paper water Bottle is “Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, and decreases energy consumed through the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.”
According to Brandimage the “360 Paper Water Bottle utilizes pressed sustainable material with encapsulated micro-thin PLA film barrier to challenge ‘the norm’ of the category around the world.”
The visionary product conceived by Jim Warner and his team writes that;
“Visionary deliverables can dramatically redefine a brand’s ultimate value to people, provide strong positioning against competitors, and support noticeable more positive impact on the environment.”
“Brandimage, one of the largest international design agencies in the world, is revamping the innovation process through responsible design. With a 360-degree perspective, we dig exceedingly deep to establish a new, fortified foundation for the brand that is in defense of its base principals of strategy, usage and differentiation.”
Brandimage undertook this “program without the benefit or support of a manufacturing and / or materials supplier partner and instead concentrated on the opportunity at hand from a consumer and brand standpoint. We would prefer to find the 360 Paper Water Bottle a branded home.”
So if you think you can find a brand home for this brandless Paper Water Bottle, Mr. Warners contact info is available here.