Ebooks - Green Holiday Gift Ideas From Ecobrain
Consider the gift of a green book this Holiday season.
Ecobrain, a green publishing company offers ebooks, the ideal green reading choice. Ebooks can be instantly downloaded to your desktop. Ecobrain has a series of ebooks that make ideal reading for Ecopreneurs.
The Next Sustainability Wave: Building Boardroom Buy-in, by Bob Willard ($16.95)
This book provides a compelling business case emphasizing the importance of how sustainability is presented to corporate leaders. It applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy, and a catalyst for business transformation.
- » See also: Earth Day marketing without the one-time PR ’stunts’
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Dancing with the Tiger: Learning Sustainability Step by Natural Step, by Brian Nattrass and Mary Altomare ($22.95)
Corporations, communities and other organizations need a framework for science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:
- Nike: its struggles, victories and setbacks on the road to sustainability
- Starbucks: the tension of modeling corporate responsibility with alarming growth
- CH2MHill: its gradual evolution from environmental to sustainability engineering
- Whistler: grappling with the paradox of sustainability in a high profile resort town
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, by Rajendra Sisodia, David Wolfe, Jagdish Sheth ($20.12)
Firms of Endearment illuminates the most fundamental transformation in capitalism since Adam Smith: that people are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today’s most successful companies are those who’ve brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. This is a book about building companies that can sustain success in a radically new era “share of heart,” not just share of wallet. It’s about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they’ve earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking.
EcoBrain.com offers thousands of other titles about or relating to the environment. Their genres include environment, sustainable living, cookbooks, biographies, kids’ books, how-to guides, green architecture titles, organic gardening, composting, fiction and more.
So if your friends are among the thousands of Ecopreneurs that are about ready to take off with the Obama years of Green Business, one of these eBooks from Eco-brain might just be the perfect ‘stuff’ for their stockings.
You might also enjoy these great Holiday gift ideas for Ecopreneurs
5 Awesome Virtual Green Gifts : Ecopreneurist
Holiday Gift Books for the Eco-Entrepreneur : Ecopreneurist
Holiday Stuff #2 - Organic Cotton : Ecopreneurist
Holiday Stuff #3 - PET - Recycled Water Bottles for Christmas …
I would also recommend my own book, Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill). I believe it is a fantastic gift for anyone in your life who is frustrated with their job/career path, and wants to make money, be creative, and be their own boss, while also doing something great for the environment. Learn more on Facebook (page is called “Ecopreneur’s Guide”).