This is a guest post by Leonard Adler, an entrepreneur who is the founder of Green VC, a resource for entreprenuers, and Green Jobs Network, a resource for job seekers.
If you are an environmentally-oriented designer or online marketer who is looking for some extra funds you might consider entering the Wood, Paper, Checkmark competition. This competition was developed by DESIGN 21: Social Design Network to benefit The Nature Conservancy and Forest Stewardship Council (FSC) and will present a total of $10,000 in prize money for winning consumer awareness campaigns for sustainable forestry. The $10,000 will be awarded as follows:
- $5,000 to the Overall Winner chosen by The Nature Conservancy and FSC-US
- $5,000 divided between multiple prizes: DESIGN 21 Judge’s Picks and Most Popular
To enter the competition you will need to create elements of a consumer call-to-action campaign that asks targeted consumers to purchase FSC products as a means of protecting forests around the world. Entries need to contain the following components (please review the competition website for complete guidelines and the design brief):
- A compelling, persuasive message/approach that:
- Creates awareness of FSC and shows people that by buying FSC, they can play an active role in protecting forests.
- Drives people to a consumer-searchable website where they can locate FSC products to buy.
- A campaign design that includes these mandatory elements:
- A print ad
- A suite of online advertising banners and buttons
- A URL name suggestion for the consumer-searchable website with FSC product locations.
The submission deadline for this competition is January 13, 2009. Good luck!
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