Looking for some concrete marketing advice for the new year? Susan Gunelius of KeySplash Creative lists 10 Advertising Words To Avoid in 2009 and she makes some good sense. She points out that in these uncertain times straightforward, honest advertising messages are the way to go. Here they are:
1. Free
2. Guarantee
3. Really
4. Very
5. That
6. A Lot
7. Opportunity
8. To Be (or Not To Be, For That Matter)
9. Synergy
10. Drinkability
(If you’re really interested in the topic read 25-8 Marketing’s100 Overused Marketing Words and Phrases.)
Read Gunelius’ article to fully understand why each word needs to be shunned, but I for one am thrilled that going green didn’t make the list this year.
P.S. Organic, however, was not so lucky.
About Jennifer Kaplan
This is great list and I will make sure that I will not use any of these on my site in 2009. However as you can tell that is going to be very difficult as our site is all about green, eco and organic online retailers. There must be a way I can get some free info so I can guaranatee my members that I wil not create any synergies that may be really useful for them when collection reward shopping points.
I am now going to have an Organic beer to test my Drinkability factor for the Christmas Party.
Jennifer, I’m so happy to hear that you found my article to be helpful. I’d love to have you write a guest post about green business on my blog for women working in the field of business (www.WomenOnBusiness.com). Send me an email if you’re interested.