Comments on: What Do Ecopreneurs Say Their Most Effective Marketing Is?

By: Custom Remodelers Minnesota

Custom Remodelers Minnesota — Thu, 10 Jun 2010 10:47:42 +0000

Bottom line – just get blogging! It’s amazing how many lucrative jobs I’ve gotten via my blogs. Plus my blogs have been a great way to show cases my writing just as much as clips, samples, etc. You said about on what do ecopreneurs say their most effective marketing.

By: Jonathan

Jonathan — Tue, 02 Jun 2009 19:26:21 +0000

Gorilla marketing in today’s economy is everything, marketing to get through the recession!
If your interested in web optimization for your site, there is a free site for uploading video ads for your business, they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.

http://adwido.com

By: An Interview With the Head of an Environmental Non-Profit « Ecopreneur’s Guide

Mon, 09 Feb 2009 22:35:24 +0000

[...] Prius, but fewer are willing to give up their burgers for vegetarian options. It’s a matter of marketing, I guess. So what do you tell people concerned about their personal footprint about their diet, [...]

By: Eco Green Marketing » Blog Archive » Starting an Environmental Non-Profit: How Similar to a Green Business?

Wed, 04 Feb 2009 03:54:13 +0000

[...] writing my book, Build a Green Small Business (McGraw-Hill), I interviewed hundreds of social entrepreneurs about their businesses, and found some interesting [...]

By: NewsEco: Plastic, Green Marketing, the Pope and Bigger Brains - Blog.HowYouEco

NewsEco: Plastic, Green Marketing, the Pope and Bigger Brains - Blog.HowYouEco — Fri, 23 Jan 2009 18:50:44 +0000

[...] What Do Ecopreneurs Say Their Most Effective Marketing Is? [...]

By: Mark Dullea

Mark Dullea — Mon, 19 Jan 2009 13:22:12 +0000

A couple of years ago some guy named Scott Cooney called me at my business -
Drysdale’s All-Natural Carpet Care, and its bus.-opp.offshoot http://www.carpet-cleaning-business.com asking if he could interview me about my business. I said sure. Everybody wants to write a book, but no one ever actually gets published. Right? Just recently Scott emailed me saying not only has he finished writing his book, but that it has ACTUALLY BEEN PUBLISHED! Way to go, Scott! Well, I bought a copy and read it through, and, in a serious tone now, I have to say it is excellently researched, organized, and written. Five stars, as they do in the ecommerce product review sections. It will be very helpful both to people looking to do a sustainable business start-up, as well as to people already in business seeking ideas to nudge their businesses into a more environmentally friendly direction.

By: What Do Ecopreneurs Say Their Most Effective Marketing Is? | The Green TKR

What Do Ecopreneurs Say Their Most Effective Marketing Is? | The Green TKR — Wed, 14 Jan 2009 00:08:57 +0000

[...] Read more of this story » [...]

By: Katie Skow

Katie Skow — Mon, 12 Jan 2009 19:12:05 +0000

Word of mouth has worked best for a lot of small business owners. The cost? A couple of business cards and networking events for a few months.

Experimenting is key to find out what works best for your company. If you’re not getting anything in return, time to try another Marketing/PR tactic. This goes for networking events as well.

By: Global Patriot

Global Patriot — Thu, 08 Jan 2009 22:55:41 +0000

With funds limited by the economic downturn, spending wisely is on everyone’s mind, which means you need to implement a set of measurable objectives for every marketing or PR campaign.

While the trends listed above may prove to be true for your type of business, the level of effectiveness will be different for each company. Always think about the ROI!

The other point of advice is to ensure your message is clear and consistent across all media, and that applies to social media also.

By: Scott Cooney, Author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill)

Thu, 08 Jan 2009 17:45:18 +0000

Hi John,
Thanks for the comment and insightful analysis. When you are working with ecopreneurs, how do they usually track what is working and what is not? Those answers varied just as widely, and wondering if you have a finger on the pulse there. Let me know via email if you’d like!
ScottCooney75@gmail.com