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Published on January 15th, 2009 | by Paul Smith

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When Bicyclists and Opportunity Collide: A Green Marketing Innovation

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ads on bikes green advertising

What do you get when you’re in a town where bike riders rack up 8 times the US national average for bike commuting? An opportunity. Ads On Bikes is a Portland, Oregon based company that may have hit on a phenomenal way to make companies, bikers, and the environment all happy.

In a pair of sentences I doubt you’ll see anywhere else, they say, “We can show you the time and place your ads have been seen along with the value we’ve assessed for a particular route. If cyclist’s route is less relevant to the needs of your campaign, you’ll pay less.” To Ads On Bikes, relevancy means they “…look at a variety of factors including proximity to your business, pedestrian foot-traffic and the time of day the cyclist was riding.”[social_buttons]

In a time where advertising scattershot out there is just not an option for all but the biggest companies, it’s refreshing to see a way to know, via GPS, exactly where and how much your spending is getting you. Like Google’s pay per click model, advertisers can set a fixed budget or duration, so it’s known ahead of time how much exposure this will get them.

In a genius move, they have no need to hire riders for biking the ads around town. They simply pair up people who already ride to work with advertisers whose needs match where they bike. And the bicyclist gets paid for doing what they already do.

Interested in being a rider? This form guides you through the process

This is just, um, getting rolling, they are open to investors. You can reach them here to begin that dialogue

Readers: What other inventive combination of marketing and resources have you seen out there? Comment below please.



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About the Author

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums. For more on GreenSmith Consulting, see www.greensmithconsulting.com He also writes for Triple Pundit www.triplepundit.com



  • http://www.ecopreneursguide.com Scott Cooney

    This is simply genius. As a bike commuter, I’d be so happy to get paid to advertise any company that would be cool enough to put ads in environmentally friendly places like the back of my bike.

  • http://ecopreneurist.com Paul Smith

    Agreed. I think this model could be replicated all over the world. I hope it succeeds.

  • David

    Good idea. Over here (Netherlands) it has been tried with a cheap bike with possibility to put your logo on:
    http://www.transportfiets.net/2007/03/02/de-bollybike-is-uitverkocht/. I owned such a bike but thought the material was too cheap to be used seriously.
    They sold out their stock and are now finding new ideas of advertising on a transportbike. Another example might be lostboys see± http://flickr.com/photos/maguisso/12935287/. On a Kronan. Top transport bike.

    Good luck over there in the States. And congratulations on your new president. A man of inspiration.

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  • http://www.ipedalads.com bob the bike billboard dude

    lots of junk out there , we are the best
    ipedalads.com bicycle billboards $

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