2009 January

5 Forces Will Drive the Green Economy in 2009

January 7, 2009 By mcmilker Leave a Comment

I have to agree in the long run and that’s why it will be critical for green businesses to do what all businesses must do in this economic uncertainty – cut costs. While slashing expenses and reducing costs can be relatively easy at first, especially after an age of excess, once the easy cuts are made comes the tough part – People and Planet.

Insulated Shopper from Hit Promotional Products

January 6, 2009 By John Simonetta Leave a Comment

For 2009 Hit Promotional Products has come out with a Nonwoven Insulated shopper tote bag that their website claims is recyclable, reusable and hand washable.

Who Are These Ecopreneurs?

January 5, 2009 By Scott Cooney 4 Comments

I present some preliminary demographic data from survey research I conducted with successful ecopreneurs during the research leading to the publication of my book, Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill).

Nonwoven is a Number 5 Plastic – Who Knew?

January 4, 2009 By John Simonetta 10 Comments

Well in that respect it seems I was wrong. There are a number of nonwoven bags from manufactures like Jetline and Hit Promotional Products that are recyclable. These bags have a recycle rating of 5 and number 5 plastics can be recycled through some local curbside programs.

A “de-hyped” guide to social media marketing for 2009

January 3, 2009 By Olga Orda 3 Comments

The verdict is in from the top social media honchos: social media isn’t just a fringe benefit to add as a complementary side dish to your regular, marketing plan – it is your main marketing plan for 2009. Case in point. Etsy.com, branded by the New York Times as a cross between Amazon.com, eBay and [...]