According to Reinier Evers, founder of Trendwatching.com generosity is the next big thing. What does that mean for ecopreneurs? Evers predicts that the next eco-trend is eco-generosity.
Are you Eco-Generous?
January 26, 2009 By 3 Comments
Marketing Your Green Product by Sponsoring a Party–Does It Work, or Is It Just For Fun?
January 25, 2009 By 2 Comments
An increasing trend in marketing is to host a party to promote your product. Innovative marketers use a party atmosphere to attract a crowd that might otherwise be indifferent or turned off by more traditional uses of marketing dollars, under a thinly veiled ad campaign. Moral? Sure, why not? It’s a party after all, so if [...]
Buying Into a Green Business: WiseGrasshopper.com and Others For Sale
January 25, 2009 By Leave a Comment
How many of us would love to own a green business but don’t know where to start? There’s the business model, revenue forecasting, capital investment, incorporation documents, potential partnerships, competitive analysis, marketing, insurance, and a whole host of other considerations, including what to name the business. It’s a daunting task, to say the least. For [...]
Book Review–75 Green Businesses by Glenn Croston
January 23, 2009 By 3 Comments
Book review– 75 Green Businesses You Can Start to Make Money and Make a Difference by Glenn Croston, Ph.D This book is a nice complement to Ecopreneuring by John Ivanko and Lisa Kivirist, in that while the latter is a lifestyle book, i.e., what would it be like to be a social entrepreneur, this book [...]
ECOL BRITE from Norwood
January 22, 2009 By 2 Comments
