GreenSource: A Showcase for the Green Building Industry

If you are a reader of Green Building Elements, you probably already know about GreenSource magazine. In light of a recent spate of magazine closings, however, I was glad to see GreenSource arrive in my mailbox last week. A novel collaborative effort among BuildingGreen, Architectural Record and McGraw-Hill Construction, GreenSource (both a print magazine and website) promises every other monthly green building case studies, policy updates and technical features.

It is a valuable a community for both buyers and suppliers. Buyers have a resource for what’s new in green building solutions, so if you are doing any remodeling or expansion, there is lots of good information. Suppliers have both a targeted advertising and PR vehicle.  Free press is worth its weight in gold.

There are three general areas where ecopreneurs can submit information for consideration:

A products section where building products manufacturers that have interesting products to showcase are encouraged to send materials.

A News section where stories are posted weekly on the GreenSource Web site. In their words: Is there interesting news in green legislation? Was your firm awarded a commission that is newsworthy? Is there something new to report in the world of green initiatives and design? Are you managing a major green competition? If so, send them the info.

case studies section, where you could be one of five projects (four overall building designs and one interiors only) that are showcased every issue.

Greensource also contains a community gallery of reader photos; the Solution of the Month, an article about an “innovative solution to the challenges of designing for sustainability;” a video library; and forums, blogs and CEU articles and online courses.  All of which could be useful to ecoprenuers in the sustainable building space.

The editors provide this helpful advice for submissions:

First read the magazine and study it, so you understand what kinds of stories we run. Understand the logic and difference between the features, case studies and departments. Target your inquiry by explaining why your submission should interest our readers, explaining where you think your story or project might fit in. Ideally, projects should be current or completed in the last two years.

Also, check specific submission requirements because GreenSource does not accept everything. 

If you are a buyer or a seller of green building products or services, GreenSource is worth checking out.

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About Jennifer Kaplan

Jennifer Kaplan is the founder of VineCrowd.com and the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She is adjunct faculty in marketing at Goldengate University and is also totally stoked have been named one of The 16 Women You Must Follow on Twitter for Green Business.

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