I’ve just returned to Southern California from The Shorty Awards, held Wednesday night in New York to honor “The best producers of short content in 2008”, in other words, the best of Twitter
Video: Big Thunder From Bag Makers
February 15, 2009 By 3 Comments
This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry. Bag Makers, Inc. has come out swinging in the nonwoven tote category with their new Big Thunder nonwoven tote [...]
Huffermen E volve Water Bottles
February 14, 2009 By 1 Comment
This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry. Huffermen has now introduced two sizes of sports bottles which they claim will biodegrade in 1 – 5 years [...]
Evernote: An Ecopreneurist’s Second Brain?
February 12, 2009 By 5 Comments
I’ll admit it: I am a chronic trier of new software. Being on Twitter, I am soaking in shiny new things to try. And I do. Often. And almost as often, they end up collecting virtual dust on the shelf, tried briefly, not proving sticky enough to become part of my work or fun flow, or compelling enough to displace what I already use.
Give Customers a Choice to Buy Green? Or Just Force the Issue?
February 12, 2009 By 2 Comments
When I interview a green business owner, one of my standard questions is “when marketing, do you target green customers specifically, or do you go for a much broader audience?” Perhaps a better question would be: “Do you give your customers a choice to go green, or do you just force the issue?” The Sustainability [...]
