You’re a small business owner and you’ve got your hands full with credit card readers, vender accounts, customer complaints, and advertising cold-callers…and do we even have to mention the recession? Still, you want to do your part to help reduce the impacts of climate change, and you’ve heard that one of the ways your company [...]
Good Marketing is a Two-Way Conversation
February 10, 2009 By Leave a Comment
A Boston-based branding firm Cone LLC recently released a survey that quantifies consumer interest in having a two-way dialog with the companies they buy from. As we often discuss on this blog, social media is a perfect medium for mission-based companies, such as green businesses. And now eco-entrepreneurs have some real stats to chew on: [...]
Video: Green Flash Drive Folders
February 10, 2009 By Leave a Comment
This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry. Independent Printing was displaying eco-friendly flash drive folders at the Proforma convention in Dallas last week. As we have [...]
4 Essential Posts On Small Business Financing
February 10, 2009 By 2 Comments
Yesterday I received another email from small businesses asking for advice on where to get financing so I put together this list. Three out of the four the resources are recycled Ecopreneurist.com posts. I simply gathered them in one place: How To Finance A Green Business by Leah Edwards is an excellent post that covers [...]
How Is Your Business Preparing for the Depression Ahead?
February 9, 2009 By 2 Comments
The recession deepens. Even Barack Obama is saying that it’s going to get worse before it gets better. Unemployment is getting dangerously close to 10% nationwide, a level we haven’t seen in decades. With every cloud is a silver lining, of course, and I think one that we must focus on is that we should be taking this time to [...]
