I never felt so trendy as when I received the email from Trendwatching.com containing their most recent briefing titled Eco-bounty.
Trendwatcher, Reinier Evers proclaimed:
While financial woes may hold back some green initiatives, the future has never looked greener. Mainly because creating a more sustainable economy is not an option, but a necessity. And we all know that necessity is the mother of invention. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco sub-trends that any marketer or entrepreneur can act on today.
Evers talks about everything from the Obama administration’s eco-goals to ultra-chic designer Philippe Starck’s take on wind turbines in a great and optimistic look at how to make the the best of your ecobusiness. The twelve trends (not including sub-trends too) are:
Feeling trending yet?
Graphic by Trendwatching.com






