12 New Eco-Trends

I never felt so trendy as when I received the email from Trendwatching.com containing their most recent briefing titled Eco-bounty.

Trendwatcher, Reinier Evers proclaimed:

While financial woes may hold back some green initiatives, the future has never looked greener. Mainly because creating a more sustainable economy is not an option, but a necessity. And we all know that necessity is the mother of invention. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco sub-trends that any marketer or entrepreneur can act on today.

Evers talks about everything from the Obama administration’s eco-goals to ultra-chic designer Philippe Starck’s take on wind turbines in a great and optimistic look at how to make the the best of your ecobusiness.  The twelve trends (not including sub-trends too) are:

  1. ECO-FRUGAL
  2. ECO-STATUS
  3. ECO-INTEL
  4. ECO-STURDY
  5. ECO-FEEDERS
  6. ECO-GENEROSITY
  7. ECO-SUPERIOR
  8. ECO-EMBEDDED
  9. ECO-EDU
  10. ECO-TRANSIENT
  11. ECO-VERTISING
  12. ECO-EXPECTATIONS

Feeling trending yet?

Graphic by Trendwatching.com

About Jennifer Kaplan

Jennifer Kaplan is the founder of VineCrowd.com and the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She is adjunct faculty in marketing at Goldengate University and is also totally stoked have been named one of The 16 Women You Must Follow on Twitter for Green Business.

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