Possibly the Easiest Way to Open Your Own Green Store

g green building storeSo you have an interest in sustainability, particularly when it comes to your home environment. You know enough that your friends seem to flock to you for advice. They say, “You should open your own store!” You think hmm, they might be on to something. But you’ve never opened up a store, and it’s a tough economy these days for doing so.

g Green Design Center may be just the ticket.

Begun in Massachusetts, they’ve now created a franchise program for the budding ecopreneurist, where someone with the passion can put the backing of someone already doing it, together with what will increasingly become a known name for such stores.

The flagship g store has a host of green building/design services from interior and architectural design to eco events.

Their product offerings are likewise broad, ranging from building materials to home & body products that span from the practical to the clearly indulgent, yet still nicely green.

It’s ambitious that a store attempt to be so broad in its offerings, and yet it makes sense, to be a hub for all needs when it comes to building, remodeling, and living in your house.

But  you might think that now is not the time to launch a business, and especially one that’s green focused, as it’s expensive, right?

Actually, it in many ways is an  ideal time. People are looking for ways to make their house cost less, in terms of energy use. They want them to last longer. When they do sell it, the value will be increased by these additional, desirable additions/aspects to their home. And of course with Obama’s firm emphasis on renewable energy, green collar jobs and the like, the time is ripe for a business such as this.

When I read in their press release and among other things they offer franchisees is, “community development,” that tells me they are a serious contender, aware that part of the success of such a business is how well you connect with customers, local resources, and area media.

g franchises are currently available in 29 states. Time to, as they say, hang out your shingle? Learn more here.

About the Author

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums. For more on GreenSmith Consulting, see www.greensmithconsulting.com He also writes for Triple Pundit www.triplepundit.com
  • Joe

    Is a brick and mortar facility required?
    Can this be handled online, via ebay, craigslist, or your own online storefront?

  • Good questions. I’ll see if I can get the attention of the people behind it to answer here.

  • Hi Joe –

    Thanks for the question. The basic principle behind the store is that it’s a brick and mortar facility. Much of the business is not only selling the products but helping consumers understand their options in design and green building when it comes to sustainable materials.

    If you’re interested in learning more, I’d be happy to put you in touch with the founder and owner of the company.


  • Geoffrey Thompsonj

    I am a combat vet that fought in Iraq. Since then I have graduated from Kent State University with a Bachelors of General Studies, worked for Enterprise Rent-a-Car as a Managment Trainee for a year and a half, and currently unemployed looking to start up a small green business. I have a lot going for me and I want to capitalize on the moment. I would like some information on being the first to open a green franchise here in Centerville-Springboro, Ohio. Thank you.

    Geoffrey Thompson
    4529 Far Hills Ave Apt F
    Kettering, Oh 45429

  • Matt Bottenberg

    I want to know more. I am a building contractor in Wichita, Ks and would love to build green! I think a g store would be great in our community. Please send me more info.

    Matt Bottenberg
    3314 Grey Meadow Ct
    Wichita, KS 67205