Consumer Products main-esm-mouse

Published on March 20th, 2009 | by John Simonetta

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Exploding Mice

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Ok, the title is a little extreme, but in the run up to Earth Day it is amazing the lengths some of the manufacturers are reaching to get our attention regarding eco-friendly items. It is nice to see that so many manufacturers are now providing green solutions. It really looks like 2009 is a tipping point for the industry.

How do I know? Because the eco-friendly mouse pads have arrived.

What this article’s title was meant to imply is that in 2009 a lot of manufacturers have started to sell eco-friendly computer mouse pads. Really, they seem to be everywhere.

And since tech companies – and tech ecopreneurists – seem to always be at the cutting edge of green, these make really good promo items. Think about it, your client will see them every day. Good for employee gifts as well. Everyone needs a mouse pad right?

Some of our favorites:

The new Eco–Soft™ Mouse Mat® (Patents Pending) from HandStands Promotional likely leads the pack. This pad looks really good and also happens to be made of post-consumer and post-industrial, non-skid, recycled rubber.  The HandStands website claims the material is so luxuriously soft it is often mistaken for suede leather in look and feel.  As a bonus these pads – sorry mats –  also have a antimicrobial surface keeping germs from growing and spreading, so HandStands calls them “CLEAN and GREEN”.  The units measure 8 3/4″ X 7 7/8″ and are 3mm thick with a imprint Area of 4″ X 1 1/2″. Colors are sand, camel, blue and black. EQP is $5.25

The Cork Mouse Pad from Debco uses a very old material – cork – to make a modern day tool. These pads measure 8.75″ W x 7.25″ H x 0.25″D and are from 100% natural, recyclable, renewable and biodegradable cork. No trees are harmed in the harvesting of cork. The pads themselves are both lightweight and durable. Imprint area is 8” W x 6.75” H. EQP is $3.17

The Recycled Cardboard Mousepad from Leeds (not shown) is another basic model – really you would have thought someone would have thought of this before –  made simply from 100% recycled cardboard. The Recycled Cardboard Mousepad features a deboss of the universal recycle symbol on every pad, plus your logo, and it is also easily mailable based on weight and size. EQP is $2.00.

If you are looking for a eco-friendly mouse pad that looks more like a traditional mouse pad, then the RECYCLED Soft Surface Mouse Pad from World Wide Line is likely more to your tastes. This 7” x 8” x 1/8” pad has a soft surface top which allows for full color printing with a full bleed. World Wide actually has three sizes of these pads, all at 1/8” thick. The pads can be turned for both 2 and 3 day rush orders. World Wide says that the ” eco friendly mouse pads consist of 50% post industrial waste combined with 50% materials from sustainable resources”.

For more on these items visit the websites or email us at info@proformagreen.com.



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About the Author

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business. At Proforma Green Marketing we try to teach businesses that from uniforms to printing needs, to promotional products to packaging, the industry is changing and there is likely a green solution out there to fit every audience and budget. Learn more at http://adventuresingreenmarketing.com/ Friend us at http://www.facebook.com/proformagreen



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