How To Market Green in the Second Decade

mktg-green

I was recently asked to speak to The Eco Investment Club about marketing a green business. Since I’ve written before about How To Keep Your Green Business Afloat in 2009 and Recession Strategies For Eco Businesses, it was a matter of marshaling my thoughts and seeing what new ideas I might have discovered.

The Crowd Goes Wild (and Green)

bam-bam

That’s right sports fans, picture waving, crazy crowds of pure adrenaline all going green at once and likely not even knowing about it. Seriously, sport and concert crowds are huge. It is great when mass appeal product like the Bam-Bams can be produced in a more eco-friendly manner.

Tweeting Green- 4 Strategies for Raising Your Green Profile.

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As the green community grows on Twitter, I find more and more people to follow and more and more people follow me. That is of course, how it’s supposed to work. It doesn’t however take place without some effort. And I get questions.

How do you find time to tweet?
How do you find new followers?
How often do you tweet per day?

A Perfect Storm for Water

storm-water

This post is submitted by Paul O’Callaghan founding CEO of O2 Environmental . ‘Growing world population will cause a “perfect storm” of food, energy and water shortages by 2030′. That is what a UK Government chief scientist told attendees at the Sustainable Development conference in London yesterday. Prof. Beddington told the group that demand for [...]

Exploding Mice

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A lot of manufactures now have eco-friendly computer mouse pads for sale. And since tech companies – and tech ecopreneurists – seem to always be at the cutting edge of green, these make really good promo items.