How to be a Truly Sustainable Business

Pinball eco friendly printing / printer Portland

In these turbulent economic times, there’s two major approaches that can happen: tighten everything down and hope you survive, or create new opportunities, within your business or in a whole new one.

For those that choose the second option, there are several interesting paths to follow, and many places to find ideas to inspire which one you choose. Springwise is my favorite, with thousands of trend spotters around the world, writing brief, engaging pieces on companies expanding what’s possible. For quick scanning, they’re categorized by type, as in Eco & Sustainability, Style & Design, Non-profit & Social Cause, and Life Hacks.

This piece on Scout Books, sustainably made custom designed journals created for what Springwise calls “minipreneurs” is one example. Though this article was focused on how Pinball Publishing enables ecologically minded artists and innovative swag seekers to create high quality journals to their specifications in a relatively small run, suitable for selling on Etsy stores and the like, it was when I looked further at Pinball itself that I saw a dynamic business model well suited for these times.

10 Green Ways To Cut Business Costs

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Last week BusinessWeek published an article: 10 Ways To Cut Business Costs and I was pleased to see that four of the 10 were also green. It gave me the idea to write about green ways to cut costs in these difficult times. Starting with the four cited in BW, here are some ideas: Reduce [...]

A.T. Kearney: Companies that ‘leaned’ toward green in 2008 performed better financially

By Contributing Writer Melissa Chungfat. Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry. Every day we hear about companies going under and pub meals having more value than bank stocks. At at time when profits are low [...]

A Crisis Is a Terrible Thing to Waste, Now GROW!

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Perhaps appearing counterintuitive, one business stategy for green businesses during a recession that your business might consider is to invest in expansion. Expansion can take many forms, of course. There is a great deal of interest in people starting green businesses these days. My personal blog has several pages, and by far and away the [...]

Core Industries on the death of PR stunts and the “Age of Consequence”

Talking with Corey Szopinski, Principal and Founder of Core Industries. Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design [...]