EarthDay Ideas: Conserve Energy Conservation Set

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The Conserve Energy Conservation Set from Leeds is a great example of an education focused promotional item that also provides the Ecopreneurist big bang messaging platform.

What Is Greenwashing And Why Does It Hurt The Cause?

Greenwashing isn't just innefective marketing, it is harmful to the environment

For many, people, reducing their impact on the environment is not a fad; it’s a way of life. We need to do what we can to support and encourage more people to take environmental stewardship seriously. By painting everything with the same green brush, the marketing community is running the risk of hurting the very movement on which it is trying to capitalize. This is simply something we must not allow to happen.

12 New Eco-Trends

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I never felt so trendy as when I received the email from Trendwatching.com containing their most recent briefing titled Eco-bounty. Trendwatcher, Reinier Evers proclaimed: While financial woes may hold back some green initiatives, the future has never looked greener. Mainly because creating a more sustainable economy is not an option, but a necessity. And we [...]

EarthDay Ideas: Event Planning

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The one thing about large events, any large large event, is that they are going to produce a lot of trash. That trash can be an educational tool in the hands of the right Ecopreneurist – the way it is planned for and the way it is disposed of speaks volumes to how green your event truly will be.

Is There Stimulus Money For You?

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If you have been asking yourself this question, you are not alone. I’ve been fielding calls for two weeks from clients, friends, you name it. In my quest to come up with answers I cam upon the blog of Chad Moutray, the Chief Economist and Director of Economic Research for the Office of Advocacy at [...]